Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. Iterative implementation of automation tools enables organizations to optimize workflows and enhance operational efficiency.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing? Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Trade Press Services Newsletter

APRIL 4, 2024

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Do a “tech check” ahead of the interview to ensure everything is working properly. It’s hard work to create a successful podcast. Even though the podcast interview is over, your work isn’t done! Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. You know, for work stuff. We know this from observation and a few useful stats.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

The Point

MARCH 22, 2024

But it works because it conveys something concrete vs. vague and general. Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We all know ads don’t work. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. It’s time to get specific. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. To test what works for you and best integrates into your sales and marketing strategies. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Advanced research, complex reasoning and multimodal applications. Available resources. Target users.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.

Marketing AI 111

Marketing AI Generation Automation Advertising Mediums 111

Sprout Social

FEBRUARY 8, 2024

This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses. Customer support tiers bring much-needed order to your case management strategy. From there, you can set criteria for case creation. Why do organizations use tiered support?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Martech

APRIL 15, 2024

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. While we were in Brazil, I worked for 3M.

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94

Outgrow

APRIL 24, 2024

Saksham Sharda: Key factor for maintaining a work-life balance. The entire change management that is needed to bring in these new ways of working that augment the frontline and the workforce. Number one, leadership, like really staying focused, on what outcomes you want to drive and putting the right use cases behind it.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Sprout Social

APRIL 16, 2024

Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work. Social listening has a variety of use cases, like customer care, market research, competitor intel and more. Consider how you might use these templates to inspire new listening use cases. Here’s why that doesn’t work.

Keywords 98

Keywords Template Analysis Barriers 98

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. There are different reasons why martech is underutilized.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

DECEMBER 28, 2023

6 marketing automation use cases where AI can help with data quality by Milt Hwang. AI-powered marketing automation: How to make it work for you by Greg Kihlstrom. AI marketing automation: How it works and why marketers should care by Milton Hwang. How to create a CDP worksheet from your use cases by Greg Krehbiel.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Enterprise Management 111

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Salesforce Marketing Cloud

APRIL 24, 2024

How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? So how does zero copy integration work? Traditional data warehouses work with highly-structured data in formatted tables, and they tend to be quite slow and complicated.

Enterprise Management 59

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 59

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re still not getting the results you want from generative AI, follow these six tips to writing better prompts — and get the technology to work for you. Get the tips How does retrieval augmented generation work? They worked on a small sample set: about 10% of the company’s product base.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tools 103

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” GenAI use cases. These use cases depend on how you will use the tools. Use cases plotted on the two-by-two matrix. Use case categories. GenAI use case categories.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Salesforce Marketing Cloud

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” The answer will be different in every case. What can you learn from companies leading the pack?

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. And you guessed it — content plays a huge role in crafting an unforgettable experience that makes employees feel valued and excited to work at your company. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Martech

DECEMBER 26, 2023

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. The limitations of ‘real-time’ CDP use cases by Greg Krehbiel. How to make AI-driven segments work in composable CDPs by Craigh Schinn. Here are three ways to make it work. By Craig Schinn.

Vendors 101

Vendors Buyer Need Segmentation ROI 101

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Let’s examine specific use cases for AI in marketing. That’s no surprise.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121