Chris Koch

NOVEMBER 11, 2011

In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Working with clients, not just for them. Passion for building stronger businesses. People matter, results count. The power to know.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Working with clients, not just for them. Passion for building stronger businesses. People matter, results count. The power to know.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

APRIL 2, 2010

I may need to keep an eye on these guys in case they say something else that moves me. Even making a cat more like a person works.) It’s why those expensive private events work so well. Ideas can create an emotional connection. Okay, so it’s not big emotion, but it hits some buttons: Gratitude. This company understands my pain.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JANUARY 29, 2010

In many cases, we’re charging too much for our content and in other cases not enough. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Even if the New York Times’ pay wall works, it will fail (trueslant.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

In many cases, we’re charging too much for our content and in other cases not enough. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Even if the New York Times’ pay wall works, it will fail (trueslant.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JULY 31, 2009

Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Create a unified lead process. Get adult supervision.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 31, 2009

Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Create a unified lead process. Get adult supervision.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

AUGUST 13, 2010

The first review I saw listed under the search was entitled, “OK to work for, but watch your back.” In a piece on SiliconValley.com, they interviewed the CEO of Glassdoor, who was able to offer an assessment of Hurd’s reign based on over 1000 reviews of people who work there. Nothing like faint praise.

Social Media 100

Social Media Media SME B2B 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

DECEMBER 11, 2009

Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. But video case studies and interactive product demos—even for B2B services— are going to become more popular on mobile devices. Mobile drives an urge for immediacy.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

MARCH 26, 2010

Okay, so you need to work for IBM to access it, but Skribit is available to the rest of us.). Journalists are trained to separate the compelling ideas from the chaff and develop them with supporting evidence and case examples. Get ideas from customers. Filter research. Hire one to help your SMEs develop and disseminate their ideas.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. I’m not saying we fire all PR people. Those people may receive media training, presentation and speaking training, etc.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

SEPTEMBER 17, 2010

The publishing model of ads next to content won’t work, of course. The two have to work together to create themes that are thoughtful and that are about getting readers interested—it’s about leading the horse to the idea marketing bucket. What does it mean? A new way to make idea marketing relevant.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

NOVEMBER 5, 2010

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. Occasionally, the placement PR people are in-house, but in the vast majority of cases the placement people are contracted through PR agencies. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

APRIL 10, 2009

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JUNE 5, 2009

In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. Make choices about a brand’s future.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JULY 10, 2009

He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. There are plenty of cells on data forms (too many, in most cases) so people may be lying about things that don’t really matter anyway.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 16, 2010

Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). But it’s also more than the sum of its parts. Move beyond simple reuse.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Media 100

Chris Koch

DECEMBER 28, 2010

Social media cause people to waste time at work. The problem is not with employees or with the communications technologies, it’s with the premise that employees come into work determined to waste time. Guess what companies, people wasted time at work long before Facebook came along. Dude, this stuff isn’t heroin, okay?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

We should make our writing sound more like the way we speak (when we’re at work). In most cases in social media, we are speaking to a group. Social media are designed to elicit conversation, yet most of that conversation happens in written form. That means we need a new standard for ourselves.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

We should make our writing sound more like the way we speak (when we’re at work). In most cases in social media, we are speaking to a group. Social media are designed to elicit conversation, yet most of that conversation happens in written form. That means we need a new standard for ourselves.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 5, 2014

Patents were first invented by the Venetians back in the middle ages to stimulate the wild-haired inventors (in this case glass makers) to invest the kind of obsessive energy required to create new things by protecting them from copycats and by giving them a financial reward for their work. Lemley, William H.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100

Chris Koch

NOVEMBER 20, 2009

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

DECEMBER 16, 2011

The (blank) in this case is “E” for “engine.” Because if they’re searching for it and they work in marketing they are misguided. If you’ve managed to make it to this point, you may be wondering, why the hell am I telling this story and what does it have to do with S(blank)0s? And what does S(blank)0s mean? Let me explain.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

The (blank) in this case is “E” for “engine.” Because if they’re searching for it and they work in marketing they are misguided. If you’ve managed to make it to this point, you may be wondering, why the hell am I telling this story and what does it have to do with S(blank)0s? And what does S(blank)0s mean? Let me explain.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100