B2B Marketing Directions

DECEMBER 31, 2023

So, in case you missed any of them, here are three posts from this year that are worth reading as you start the new year. What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data.

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Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. Do these case studies prove ROI to you? Are you paying attention to your mobile marketing yet? But there is a big problem–most people don’t know how to prove it.

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Case Studies Case Study Mobile Marketing ROI 80

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Case in point? Guest post by Emma Williams. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

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Contently

NOVEMBER 3, 2021

In these cases, it’s critical to get the details right. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly.

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Content Marketing Content Case Studies Viral Marketing 191

Moz

SEPTEMBER 10, 2019

The system generally worked, but huge portions of the web—sites like Forbes and Wikipedia—applied nofollow across their entire site for fear of being penalized, or not being able to properly police UGC. Should curated links from trusted Wikipedia contributors really not count? Emphasis on the word "some."

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B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. The Case of the Missing Bullet Holes * In the early stages of the war in Europe, a significant number of U.S. In many cases, unfortunately, the evidence we can easily access isn't broad enough to give us valid answers to the issues we are seeking to address. *

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seo.co

JANUARY 18, 2022

In case you weren’t aware, the Knowledge Graph refers to a collection of information that Google uses to display concise answers to users with specific queries. This box will display significant information about the user’s query, in this case including the year of initial release, the director, and main actors associated with the movie.

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Biznology

FEBRUARY 9, 2018

They are, in some cases, rigidly hierarchical in the way they organize keywords. a structured database of the information in Wikipedia. The most important thing to know is that none of the search tools by themselves can serve as the primary database of your keyword ontology. The standard training set for Watson NLU is DBPedia ?

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Martech

SEPTEMBER 1, 2022

Instead, one should pull from news sites or Wikipedia. In Sinch’s case, the company does offer a “fraud filter,” where its AI can make a judgment call on what looks “phishy”. “It Digital marketers will have to learn on the fly and try to identify best use cases. There are certain places you do not draw from.”

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Martech

JANUARY 19, 2023

Keep in mind that some use cases of AI — such as self-driving cars — have been “10 years away” for more than 50 years. If someone wants the facts about B2B marketing, they should go to Wikipedia. I don’t doubt that we will accomplish certain feats but it will take longer than expected. That’s probably for the best.

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Biznology

APRIL 21, 2017

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. In any case, AI does not produce certainty, but only degrees of confidence. For example, haptics continually comes up when we extract concepts related to cognitive computing.

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Biznology

APRIL 3, 2020

The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia. In a recent Opinion piece for The New York Times focused on how New Yorkers are dealing with the crisis, as the home to the planet’s most active cases, Editorial Board Member Mara Gay wrote: .

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Animalz blog

NOVEMBER 28, 2023

The Wikipedia experience differed in details but not in results. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT answers our case study request more effectively than Perplexity. Favorite AI use cases to help prep for interviews: Find experts. You can (and should!)

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Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. This means that output is plausible but not reliable for many use cases. Moreover, bias might be present in the large datasets that train the model.

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Biznology

JULY 12, 2019

The standard for “genericide” (another term used by lawyers) was established at the seminal case of Bayer Co. In addition to Merriam-Webser and Oxford recognizing google to describe any online search, other sources have since joined in with this recognition – Macmillan, Cambridge, Dictionary.com and Wikipedia. vs. United Drug Co.

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Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

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Hubspot

MARCH 14, 2018

Discussions at SXSW also implied that it even causes some confusion for best use cases among consumers. YouTube Will Add Information From Wikipedia to Conspiracy Videos. The goal of this move is to provide additional information around controversial topics -- the soure of which will be Wikipedia.

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ClearVoice

MAY 10, 2022

People will see the title above the description, so you can treat it as your first sentence in most cases. Wikipedia: Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation. Share photos and videos, send messages and get updates.

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Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content. Content Marketing is the Epitome of Catch-22.

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Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

FEBRUARY 10, 2021

In many cases, users now have to scroll to even see the top organic listing. Use lower case letters. This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). And this example is relatively light on SERP features.

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Animalz blog

JANUARY 23, 2023

Humans can’t read the entirety of Wikipedia. We call this approach the content cyborg: part human, part technology, with the precise “mixture” of the two determined on a case-by-case basis. AI already has. AI might ramble, left unchecked, but humans… well, every Venn diagram has to overlap somewhere.

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seo.co

JULY 19, 2021

This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. In any case, the core aspects of technical SEO are: Indexation — How is your website ranking for major keywords, if at all? There are quite a few tenants of technical SEO.

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Google Marketing AI Lead Scoring Lead Ranking 105

Hubspot

DECEMBER 19, 2019

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Make a Wikipedia and Wikidata page. Since Google uses Wikipedia and Wikidata to gather information for its knowledge graph, having a presence on these sites is helpful.

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Google Wikipedia Clickthrough Ideal Customer Profiles 66

Markempa

APRIL 12, 2019

Wikipedia defines states, “the halo effect is a type of immediate judgment discrepancy, or cognitive bias, where a person making an initial assessment of another person, place, or thing will assume ambiguous information based upon concrete information.” What is the halo effect?

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Marketing Insider Group

MAY 25, 2015

Tape is used by every musician to hold their picks to their instruments or microphone stands, to fix a set list during a gig to the floor, to hold down cables, to be placed on their snare or other drums, label something on a gig bag or rack case, and so on. Photo credit: Wikipedia. Source: Logo Design Guru , Forbes.

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Brightedge

APRIL 27, 2022

In either case, having a clear structure will ensure that you use all targeted keywords in your content. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. This is especially the case with explanatory tools like graphs.

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Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan. Business case vs. ROI. Wikipedia KM Entry: Further Reading.

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B2B Memes

JANUARY 18, 2012

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. No related posts.

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Biznology

JUNE 8, 2018

In the book I said you should be the Wikipedia of your most important topics. But the business case is easy to write. But the basic concept is the same: Don’t just answer the primary question implicit in the query. Answer all the questions in all the related queries. I don’t think the three things are mutually exclusive.

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Biznology

MARCH 11, 2013

As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others. Isn’t the whole concept of architecture of participation dependent on high volumes of users, content and activities?

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Wiki Wikipedia Terms and Conditions Social Media 80

Outgrow

DECEMBER 20, 2022

In case you don’t want to answer the question, you can just say pass. I see it more from small marketing and PR firm agencies that are doing a campaign to build articles and stuff so that they can then generate the Wikipedia, you know, listing. Or you can just listen to it on Spotify! The Rapid Fire Round! You get three passes.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Landing Page Strategy Some trends never go out of style, as is the case with a solid landing page strategy. This is fundamentally about building trust.

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Marketing AI SEO Trends Marketing Budget 62

Biznology

DECEMBER 26, 2017

Simply put, according to Wikipedia , “ an initial coin offering (ICO) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. ” In the case of Crypterium, they have the CRPT Token. The future of money is cryptobanking.

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KoMarketing Associates

AUGUST 28, 2018

In addition, Google also shows a Knowledge panel on the top right-hand side of the page (referencing the Wikipedia definition) and “People also ask” questions at the bottom of organic results. Five of the first 10 results offer comparison / review-based content.

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Buyer's Journey Work Management Keywords Marketing Management 148

ViewPoint

DECEMBER 30, 2013

Detroit natives popularized “what up, doe” and eventually that was simplified to “what up” and in some cases “what.”. In the seventies the phrase was “what it is” (variations include “what’s going on” and “how’s it hangin”). On to the word "down": What does “I’m down with that” mean?

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Wikipedia Training Positioning Personalization 120

Marketing Insider Group

SEPTEMBER 13, 2012

I will provide the simple business case for why you need it and also how you can quickly gain success with a content strategy that deploys effective content marketing techniques. Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. What is Content Strategy?

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Sharpspring

APRIL 7, 2021

In either case, getting your (or your client’s) Knowledge Panel created or expanded is a great way to build a much more impressive representation of your brand. Have your brand added to Wikipedia. Here’s mine: Some businesses already have a knowledge panel, while others may need work to be added to Google’s Knowledge Graph (i.e.

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