Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. In today’s digital-first world, your website is a critical tool for driving online engagement.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. A website relaunch is an exciting time. How to Maintain SEO During a Website Redesign When your new, redesigned website launches, Google and other search engines will see it as…well, a new website.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

APRIL 16, 2024

When a customer changes their seat or flight on the airline’s app or website, they expect it to show up in their experience right away. When the customer is on the website or app, they expect their actions to be processed in milliseconds (under a second). They’re on your website, in your app, poking around on a kiosk in your store.

Enterprise Management 98

Enterprise Management Paid Search Agency Planning Marketing Management 98

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. In your inbox.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. The discussion focused on the risks of narrowly focusing on website speed as the most important metric.

Optimization 125

Optimization Analysis Comparison Opt-in 125

Convince & Convert

DECEMBER 15, 2023

Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

MKT1

MARCH 14, 2024

Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Instead, focus on a specific pain point, land with one audience or use case and then expand. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. Many of the organizations that use these sales and support chatbots on their websites have existing databases of support questions and answers.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This is no longer the case. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Hubspot

APRIL 12, 2016

Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website.

Design 28

Design Statistics Marketing Websites Stats 28

Martech

DECEMBER 27, 2023

You can even provide the link to your website. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

ClearVoice

APRIL 9, 2024

Or you might have a new case study supporting an existing blog post. In some cases, simply adding relevant keywords to the content or updating it with supporting imagery could do the trick. While your content may be entertaining, in many cases your reader has stumbled upon your content in hopes of solving a problem.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

ClickZ

JANUARY 19, 2023

There are numerous factors to consider including accessibility, website speed, user experience, and interaction, and much more. A truly mobile friendly website performs in a way a typical site, not specifically optimised for mobile purposes simply will not.

Marketing Websites 135

Marketing Websites Bandwidth Mobile Marketing Fulfillment 135

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 69

SMS Marketing AI Best Practices CMO 69

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. What KPIs should we measure for each use case? What KPIs should we measure for each use case?

Startups 94

Startups Marketing AI Best Practices Customer Satisfaction 94

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Ask for Testimonials Directly on Your Website Bonus Tips Put Your Testimonials to Good Use Best Ways to Get Testimonials from Clients & Customers Before we dig into our list, I want to answer an important question: Why should you listen to us? Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

BOP Design

NOVEMBER 23, 2022

Digital marketing and a polished B2B website presence are crucial not only in lead generation but also in lead nurturing. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. We’ve made the case, but it’s not all fluff.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Contently

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. For example, it looks at which website links get the most clicks, the time searchers interact with the resulting websites, and the quality of the backlinks on the chosen website. Why does this matter for content strategy?

Intent 194

Intent Optimization Google SERP 194

Launch Marketing

APRIL 10, 2024

Drives Traffic to Your Website Social media often acts as a first step in a prospect’s process to going to your website and learning more about your startup. If you can engage your audience on social media, the next step is your website. How can you drive traffic to your website from social media?

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79