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Does CDP Need a New Definition?

Customer Experience Matrix

The Institute added the RealCDP checklist * in 2019 to attach more specifics to the definition in the hopes of helping buyers ensure a system that called itself a CDP could actually support the use cases they expected a CDP to support. What really mattered was these systems still gave CDP users access to the unified profiles.

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How to Choose the Right Digital Asset Management Software for Your Business Needs

Webbiquity

Read reviews and case studies from similar businesses to see how the system has worked for them. In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. Do your research to find the options that best meet your system requirements.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

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3 tips to maximize your martech stack’s value

Martech

Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. On the other hand, leaders who adhere to “getting more value out of what we have” will renegotiate current vendor contracts.

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Pega launches new AI buddy

Martech

With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Knowledge Buddies can be configured by the enterprise for specific use cases. Why we care.