Convince & Convert

FEBRUARY 26, 2015

Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. On YouTube, the video generated 62,000+ views and counting. What were your favorite company activations during the Oscars?

Social Media 143

Social Media Brand Identity Branding Media 143

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Social Media Case Studies brand strategy crowdfunding innovation marketing super bowl commercials television advertising'

Paid Search Agency 129

Paid Search Agency Ads Brand Identity Branding 129

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. It’s not a billboard or poster.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Then came the web.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. Impact of political on CPMs & inventory. Between Aug. 1, 2020, and Oc.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 72 hours per minute.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Digilant

APRIL 12, 2022

Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. A brand takeover ad on TikTok is an immersive ad experience that appears when the app is opened.

Ads 52

Ads Click Rate Television marketing Youtube 52

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

How to Make the Case for New Tools. To make a case for why technology is essential to staying relevant, it’s important to set the stage. Take a page out of TK’s book in how he paints a picture to the changing sales and marketing landscape: If you were a marketer, say, 20 or 30 years ago, you had two or three channels on television.

Marketing Management 134

Marketing Management B2B Thought Leadership Marketo Thought Leadership 134

Valasys

SEPTEMBER 21, 2020

For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Tik Tok and Reels restricts you to video that’s only a couple of seconds long, whereas YouTube allows you to upload content that can last several hours. Satisfactory ROI. Conclusion.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Convince & Convert

JANUARY 28, 2015

“When you see a brand aging down its social channels by tossing in ‘bae’ and ‘on fleek,’ it’s a warning sign in most cases that the brand is struggling to connect in a meaningful way with its audience,” — Shankar Gupta, 360i. I don’t think that’s the case at all. About Jay Today.

Twitter 128

Twitter Television marketing Demographics Social Media 128

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. Although audio and video have unique benefits and use-cases for brands, they are constantly compared. In the first half of 2014, about 7.9 Align Your Message Contextually.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Sprout Social

JUNE 25, 2019

In the case of digital logos, they would link to your social media profile and people can just click on one to find you there. In case of color limitations, you can display it in black after getting permission from Twitter. For use on film, television or other video productions, you’ll need to request for permission.

Social Media 107

Social Media Media Guidelines Youtube 107

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. A B2B Video Marketing Strategy Overview.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Digilant

JANUARY 14, 2020

More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as Hulu, Netflix, and YouTube, and most importantly, advertisers. Otherwise, ads are there.

Paid Search Agency 52

Paid Search Agency Television marketing Youtube Curation 52

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. The case for an integrated approach Content marketing and traditional advertising may fall under the same general umbrella.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Vidyard

MAY 30, 2017

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro. In this case, the visual style is the trick to perfecting the remote webcam interview. The interview is visually compelling.

Skype 84

Skype B2B Thought Leadership Television marketing Thought Leadership 84

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. Matt, who is a pro at managing the HSN consumer relationships, says it’s all about the buyer… and in the case of HSN, it’s all about her. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy.

Social Media 86

Social Media Allocation Skype Media 86

Digilant

JANUARY 14, 2020

More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as Hulu, Netflix, and YouTube, and most importantly, advertisers. Otherwise, ads are there.

Paid Search Agency 40

Paid Search Agency Television marketing Youtube Advertisements 40

Biznology

FEBRUARY 11, 2014

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In most cases, deletion is the best bet. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube'

Social Media 80

Social Media Media Youtube Curation 80

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan. Case Study: In the Middle East, everyone was familiar with the brand McLaren. WorldTM Theme park in Abu Dhabi.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Hubspot

AUGUST 2, 2018

In this case, you’ll acquire the last ad rank. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long. Over 80% of the U.S.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Twitter is the new sports ticker.

Social Media 133

Social Media Media Blogger Television marketing 133

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. Look for SEO agencies that have case studies that fit with your company’s needs. . Today, it is a bit more complicated than that. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Convince & Convert

APRIL 17, 2014

That puts them squarely in competition with other publishers doing the same – and with no better (in fact in some cases worse) qualitative reach. Look at YouTube going hard into the original content game. And that’s ultimately a race to the bottom from a margin standpoint (not to mention a quality standpoint).

Facebook 167

Facebook Ad Exchange Cable Communities 167

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. ” State Farm recognized this and created the content first before securing television distribution. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Hubspot

DECEMBER 16, 2019

The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials. Loren Gray is a 17-year old singer and influencer who's also gained millions of followers on YouTube and Instagram. Followers: 20.4 Nickelodeon ( @Nickelodeon ). Followers: 4.7

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

readwrite

APRIL 17, 2013

billion in additional revenue to Facebook — and might also kick off a war with the television industry for major ad dollars. Television advertising in the U.S. There are few online properties – or any media properties of any sort – that can command massive network television-like audiences the way Facebook can.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Content Marketing Institute

OCTOBER 7, 2017

25:00 ): Google pulls YouTube off the Amazon Echo Show. 52:07): Robert’s correction: Last week, Robert shared a rant, in which he said the number of panelists in a sample of Nielsen’s Portable People Meter survey of television viewers was 6,200. The quick hits – Notable news and trends. (13:34 Source: The Verge ). (30:40):

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Moz

APRIL 9, 2020

Much of medicine has become telemedicine and therapy has become teletherapy, barring cases which require direct one-on-one contact. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76