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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. You need to conduct a content audit, or at least a sample of the content you produce.

ROI 314
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Why edge cases matter in marketing strategy

Martech

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

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How To Write a B2B Case Study That Converts Leads

Launch Marketing

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A Five-Step Sample Process for Smarketing. Ensure they are working on the right things.

Sample 62
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Choosing Your Freelance Writing Samples: 3 Tips to Showcase Client-Winning Work

nDash

In that case, you need your freelance writer portfolio to win over potential clients. And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. Match Your Writing Samples to Specific Goals. The second filter?

Sample 52
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution.