Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

The Forward Observer

MARCH 1, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review? Social Media Strategy delivers a long-term solution for maximizing social media-led business development. . –

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

MARCH 18, 2024

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Reviewing the top SERPs gives you a blueprint of what works.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Marketing Insider Group

DECEMBER 18, 2023

For instance, you can generate UGC from case studies, social posts, surveys, and testimonials. Even a negative testimonial or review allows you to address customer concerns in public, showing that you are ready to provide support and help them adopt a more confusing or complicated product.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Marketing Insider Group

FEBRUARY 22, 2021

In that case, you want to make sure that all your details are current. You can also use Google My Business to monitor and reply to customer reviews. In this case, you’ll check the box that says, “I deliver goods and services to my customers.”. In that case, you’ll check the “Hide my address” option.

Google 292

Google Business Ideal Customer Profiles Work Management 292

Trade Press Services Newsletter

APRIL 4, 2024

Read audience reviews of the podcast to better understand what is resonating with the show’s audience. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

DECEMBER 28, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. How to create a CDP worksheet from your use cases by Greg Krehbiel. Start with your use cases and build a worksheet. Today: marketing automation.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Enterprise Management 114

Webbiquity

APRIL 19, 2022

Social proof is more than reviews and testimonials. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate. Image source: Hubspot.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”

Startups 95

Startups Peer-to-peer Studies Ideal Customer Profiles 95

Webbiquity

NOVEMBER 10, 2020

To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.” Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Their calculated risk paid off.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. And yet, if you can get them to be loyal, it is incredibly valuable.

Research 143

Research Loyalty Case Studies Communities 143

Salesforce Marketing Cloud

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. Self-service can also provide fast or even instant answers in some cases. For example, your agents can focus on complex cases that require critical thinking and empathy.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Martech

DECEMBER 26, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. The limitations of ‘real-time’ CDP use cases by Greg Krehbiel. There’s a case for and against using your data warehouse as a customer data platform. Today: CDP. Here are key considerations to know before making a decision.

Vendors 104

Vendors Buyer Need Segmentation ROI 104

Optinmonster

JULY 20, 2021

Case studies. Press reviews. Peer reviews. Blog testimonials/reviews. Or, you can embed a feed of Facebook reviews on your website. Case Studies. Case studies can also serve as customer testimonials when you take small sections of them. Then we linked back to the full case study. Press Reviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Salesforce Marketing Cloud

APRIL 18, 2024

Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Inquiry triage When simple concerns are being handled by AI-powered bots, customer service agents can direct their focus to cases that require a human touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

JUNE 12, 2023

So let’s look at the four ways you can use contact center AI, along with example use cases and tips that will help you get started. Agents can review the suggestions from the model and easily send. For agents working on several cases all at once, contact center AI can be a real timesaver.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Contently

FEBRUARY 8, 2022

Let’s talk about a page that many companies are unlikely to have: a Customer Reviews page. Adding reviews and case studies to your website can have a positive impact on your SEO. Behind that, reviews and news platforms were up. One of those places is the About us page. Word-of-mouth marketing still reigns supreme.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

The Daily Egg

SEPTEMBER 18, 2023

Whether it’s a monogrammed mug or a personalized phone case, custom items can make for incredibly thoughtful and meaningful gifts. The post Customily Review appeared first on The Daily Egg.

Personalization 103

Personalization Marketing Websites 103

Kevin Indig

MAY 29, 2023

You'll see successful forecasting in action through real-life use cases and best practices. As you'll notice, there are several cases in which the AI Snapshot offers way more than needed. You would think Google forms AI answers out of the top Search results, but that's not the case.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Martech

DECEMBER 1, 2022

At worst, they are receiving many negative reviews they don’t know how to handle. Many reviews come into Yelp, appear on the page for a day or two, and then disappear. These reviews are stuck down in a “not recommended” section, causing them to no longer be (easily) visible. Those lost 5-star reviews are painful.

Ideal Customer Profiles 107

Ideal Customer Profiles Business Guidelines Mobile Advertising 107

HG Data

SEPTEMBER 12, 2023

In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

chiefmartech

MARCH 13, 2024

You can say that’s not part of your tech stack, but in a lot of cases, inputs and outputs flow between their stack and yours, even if it’s through manual processes. (4) She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. Who is… The Shadow?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Review Your Expenditures Begin by reviewing your expenses, line by line by line. Either way, you’ll be amazed by the extra spending that can be found and removed by reviewing and questioning every purchase.

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Getting more life out of customer reviews: National Parks Service Positive reviews build trust with customers by showcasing a real person’s experience with your brand or product.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. This is where written and video testimonials , third-party reviews and case studies come into play. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Go Beyond SEO

SEPTEMBER 27, 2021

Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business. Prioritizing reputation management should be an important part of your process whether or not you receive the occasional fake review.

Business 157

Business CAN-SPAM Verticals Google 157

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Asking for feedback, customer reviews, or testimonials should be part of your email automation workflow for all new customers and clients. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

SocialPilot

JANUARY 21, 2024

They look for a blend of stunning visuals, stellar reviews, and a sense of connection, all forming the heart of social media engagement. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites. In this case, you can use Google Forms , which is free and intuitive. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. How to get more reviews from customers.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Anyword

JULY 22, 2022

Today, we are excited to launch our new Create Your Own Use Case. Maybe a product review? A reply to a product review? Anyword’s Create Your Own Use Case allows you to guide Anyword’s AI for any type of copy or content you may need. But what if you want to create something else for your product or business?

SMS 98

SMS Landing Pages Newsletter Communities 98

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111