Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions. Consider how you might use these templates to inspire new listening use cases.

Keywords 98

Keywords Template Analysis Barriers 98

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. The primary use case requirements for each function and audience segment should be discussed and documented. Use Case Requirement definition is the third competency in our framework. This work must be conducted at each functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Tony Zambito

DECEMBER 9, 2020

Over time, we can build assumptions about how things work. Due to the COVID-19 pandemic , many organizations will need to ask these critical questions: . Due to the COVID-19 pandemic , many organizations will need to ask these critical questions: . There are many unanswered questions we face heading into 2021.

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1. The next step is maximizing the potential of the system in use.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Outgrow

APRIL 24, 2024

That’s a good question. Saksham Sharda: Key factor for maintaining a work-life balance. The Big Questions! We can go on to the longer questions, which you can answer. The entire change management that is needed to bring in these new ways of working that augment the frontline and the workforce. Being edgy.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Sprout Social

FEBRUARY 8, 2024

This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses. Customer support tiers bring much-needed order to your case management strategy. The basics of tiered customer service You have questions, we have answers. How many support tiers do you need?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Salesforce Marketing Cloud

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” The answer will be different in every case. What can you learn from companies leading the pack?

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Protect your emails Framework for managing email mistakes Question 1: Is the error minor, inoffensive, and easily understood by your subscribers as a mistake? Question 4: Does the error affect all your subscribers?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The second question is about opportunity cost.

Case Studies 141

Case Studies Case Study Studies SEO 141

Salesforce Marketing Cloud

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. This can be done virtually or in-person).

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. There are different reasons why martech is underutilized.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Optinmonster

JANUARY 24, 2024

Ask the Right Questions 5. Go 1 Step Further: Conduct a Case Study 7. Ask for Testimonials Directly on Your Website Bonus Tips Put Your Testimonials to Good Use Best Ways to Get Testimonials from Clients & Customers Before we dig into our list, I want to answer an important question: Why should you listen to us?

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on. Before you start building AI apps, start with these important questions. Here too, the use cases you’ve established will be helpful guides. A common question for IT is buy or build.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. Let common use cases drive the visual hierarchy Everything critical must be on the first page. The team reduced click paths by focusing on the most common use cases.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. It’s time to get specific. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Salesforce Marketing Cloud

JUNE 12, 2023

So let’s look at the four ways you can use contact center AI, along with example use cases and tips that will help you get started. The large language models powering generative AI can automatically generate a human-like reply to any question. For agents working on several cases all at once, contact center AI can be a real timesaver.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Salesforce Marketing Cloud

OCTOBER 23, 2023

Obviously, you need to be able to be clear-eyed about the potential, but be able then to come down to the use cases. Key takeaways: Understand the technology so you can apply it to the right use cases. Is AI going to change the way that governance and reporting structures work, or should it? What are the jobs to be done?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” GenAI use cases. These use cases depend on how you will use the tools. Use cases plotted on the two-by-two matrix. Use case categories. GenAI use case categories.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Ask them questions like, how did that interaction feel?

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

FEBRUARY 8, 2024

To convert them, you need to speak their language, address their pain points, and answer their questions. It works great when someone googles a TOFU keyword and then downloads your lead magnet. So, the question isn’t whether or not to write these texts at all. The question is whether you need it right now. Get more leads.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. Dig deeper: 3 ways B2B marketers can use generative AI “[Businesses should be] actively questioning the metrics, so you’re maximizing the value,” said Hwang. Here are three areas where this is happening. Get MarTech!

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Marketing AI 114

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

OCTOBER 31, 2023

For example, automation can help your support teams by answering simple questions, providing knowledge base recommendations, or automatically routing more complex requests to the right agent. The most advanced bots use generative AI to help personalize responses to customer questions. What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. These essential questions are not simply a marketing exercise. While a fresh design matters, it’s only one piece of the puzzle.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Trade Press Services

MARCH 18, 2024

One of the most important choices during a literary journey is determining the right book publishing format for your work. Three Types of Publishing When authors commit the time and energy required to write a book, it’s essential to find the right publisher for their work. Are you seeking critical reviews or literary awards?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Salesforce Marketing Cloud

JANUARY 2, 2024

A better question might have been, “Can we even afford to find out?” Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. would be a definitive, “Yes!”

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes?

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

Martech

AUGUST 21, 2023

However, if you adopt a composable approach to your CDP, you might question how to make AI-based segments work across myriad channels — given that a “composable” CDP is dependent on the data and attributes that reside in your data warehouse. Analysts to interpret and make the case to use the data.

Marketing AI 95

Marketing AI Segmentation Rules Paid Search Agency 95

Martech

OCTOBER 2, 2023

One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. It seems cruel and inefficient to haze new practitioners with mere busy work once AI can handle it.

Automation 113

Automation Marketing AI Data Hygiene Case Studies 113

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Salesforce Marketing Cloud

APRIL 18, 2024

Companies can now use plug-and-play technology that can be put to work immediately, rather than spending thousands of hours developing their own generative AI applications without sacrificing data security. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Blue Flame Thinking

MARCH 13, 2023

Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly. How do all these sources work together and get served up on your site? Keep asking questions. Get clarification.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91