Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. KXEN has since given me a closer look at the lead scoring product, underlying technology, and future plans. This uses the same automated modeling methods as KXEN’s established on-premise product.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** In that case, this might well be a good thing.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

KoMarketing Associates

AUGUST 2, 2018

Less than 20 percent of marketers create a brief for every email to set goals and establish KPIs – why do you think this is the case? That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. Do you see any improvements coming in the near future? hours per email on average.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. The final differentiator is flexibility.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Zoominfo

NOVEMBER 22, 2019

Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning? Who are the real advocates for your product? Discover your highest ROI products and services. Funding How much funding have they raised?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

NetLine

AUGUST 31, 2023

In this case, the managed package will be NetLine’s INTENTIVE Insights app. To install the NetLine INTENTIVE Insights managed package for Salesforce, use the links below: Production Salesforce Orgs Sandbox Salesforce Orgs Invite your teammates Choose which users you will give access to INTENTIVE Insights.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. Ad copy should align with the process, techniques and verbiage used to sell the products in real-life scenarios.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Seismic

FEBRUARY 10, 2020

In case you missed it, here are part 1, part 2, and part 3 of the Sales Enablement Chronicles interview series. We are the translators of dialects and language that must learn to speak sales, marketing, product marketing, product management, engineering, etc. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Customer Experience Matrix

MARCH 25, 2009

In many cases, those resources will be automated systems that are run by marketing. This isn’t a new idea: indeed, “marketing, sales and service” have long been the three components of Customer Relationship Management products. So are independent demand generation systems doomed to be assimilated into larger CRM products?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. In many cases, the deal will end right there without anyone else being considered. I''d guess those were bonuses rather than primary drivers of the deal.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. Products & Pricing. Case Management. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com. Opportunity creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. But it does mean that the standard data models match the CRM data models and, in many cases, that abilities to expand the data model with custom tables are limited.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JUNE 30, 2010

This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

NOVEMBER 28, 2015

So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. In any case, the real questions are what Model Factory does and how. The predictions usually describe likelihood of actions such as purchasing a specific product but they could be something else.

Analytics 120

Analytics API Work Management Salesforce.com 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In most cases, marketing and sales teams are only able to cover a fraction of their market, and this means that only a fraction of potential deals are being closed.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

The Point

APRIL 1, 2014

Time and time again, we see marketing automation improve the productivity, efficiency, and job satisfaction of Inside Sales. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Rev

JUNE 14, 2019

Particularly in this case. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. You’ve got to get it right the first time – and if you don’t, that new product idea is dead in the water.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JANUARY 8, 2009

But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. In at least some cases, users can choose whether or not to allow such changes.) So what information DOES originate in the demand generation system?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

JULY 22, 2011

Both events mark a continued expansion of their product. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June.

Hubspot 120

Hubspot Marketing Automation Services Salesforce.com API 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. I’m not sure it’s really a big issue and, in any case, other vendors provide similar help.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

InsightSquared

MAY 24, 2019

Following Dana, we are excited to have our VP of Product, Matisha Ladiwala share some InsightSquared updates. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com. The keynote speaker on Friday is equally as impressive.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. But is it so much easier than the other products I just listed? It’s really nice. I think not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

xiQ

APRIL 12, 2016

These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future. Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

markempa

APRIL 13, 2015

In extremely “hot” opportunity cases, where lead distribution is needed instantaneously, the sales representative will be contacted by telephone, text, etc., In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. In one case, the best performing email was actually just one line. Database Segmentation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Markempa

MAY 24, 2021

Kotler: Brand activism is a movement toward making a brand do more than just tout the virtues of a product or a service, its usual function, and to go and even identify some value or values that the company has and cares about. An increasing number of companies would like an identity that goes beyond just making the product or service.

Activities 76

Activities Brand Identity Branding Planning 76