Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Without this, any investment in retention programs is a waste.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

OCTOBER 26, 2020

He based everything he did on empathy – having empathy for both customers and employees and listening how each felt about the use of LEGO’s products. Happy people are more productive – that’s really the bottom line. The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group.

Correlation 359

Correlation Work Management Customer Satisfaction Marketing Management 359

Ahrefs

NOVEMBER 9, 2022

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions. It’s best known for its straight-to-the-point, … Read more ›

Case Study 114

Case Study Case Studies Studies Television marketing 114

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Square 2 Marketing

FEBRUARY 9, 2024

Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product.

Case Study 90

Case Study Case Studies Work Management Studies 90

HG Data

SEPTEMBER 12, 2023

In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

SEMrush

DECEMBER 31, 1969

Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.

Case Study 92

Case Study Case Studies Studies SEO 92

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 100

Social Media Work Management Marketing Management Media 100

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

ANNUITAS

OCTOBER 5, 2023

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

Features 156

Features Product Tips Work Management 156

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

HG Data

MAY 2, 2023

In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how the HG LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the most engaged audiences.

Linkedin 98

Linkedin Segmentation Video Marketing Product 98

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

HG Data

JANUARY 11, 2023

In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how HG Insights’ Market Intelligence solution can help sales and marketing teams focus on the best competitor displacement opportunities. The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights.

Effectiveness 98

Effectiveness Campaigns Marketing Management Video Marketing 98

HG Data

JUNE 6, 2023

In this example, Adrian’s customer had already identified prospects looking to adopt virtualization and cloud management products. The … The post HG Use Case: Cloud Management and Virtualization Opportunities appeared first on HG Insights.

Marketing Analytics Tools 92

Marketing Analytics Tools Marketing Prospects Video Marketing Examples 92

HG Data

FEBRUARY 22, 2023

In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams. The post HG Use Case: Small Business Data Set appeared first on HG Insights.

Small Business Marketing 93

Small Business Marketing Business Optimization Video Marketing 93

HG Data

AUGUST 8, 2023

In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and … The post HG (..)

Intent Signal 98

Intent Signal Intent Video Marketing Spending 98

Anyword

JULY 22, 2022

Today, we are excited to launch our new Create Your Own Use Case. But what if you want to create something else for your product or business? Maybe a product review? A reply to a product review? Anyword’s Create Your Own Use Case allows you to guide Anyword’s AI for any type of copy or content you may need.

SMS 98

SMS Landing Pages Newsletter Communities 98

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

HG Data

NOVEMBER 1, 2022

HG Insights delivers customizable market views, allowing users to peer into prospective companies and see what IT products they … The post HG Use Case: Human Capital Management Opportunity appeared first on HG Insights. Technology Market Share Analysis: $7.5B

Peer-to-peer 98

Peer-to-peer Analysis Marketing Prospects Video Marketing 98

HG Data

APRIL 25, 2023

In this step-by-step video, Alyssa Barker, Associate Product Manager, reveals how a client used HG’s Account Segmentation tool to identify precise Ideal Customer Profile (ICP). The post HG Use Case: Identify Your ICP With Account Segmentation appeared first on HG Insights.

Ideal Customer Profiles 93

Ideal Customer Profiles Segmentation Profiling Video Marketing 93

Porch Group Media

JANUARY 30, 2023

Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products. The post Case Study: Email Marketing first appeared on V12. The emails told a story across the different audiences. The messaging and social channels were very similar.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52