Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 106

Paid Search Agency Privacy Work Management Marketing Proposals 106

Sprout Social

AUGUST 21, 2023

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). Use Cases for Artificial Intelligence in Marketing Society is only starting to grasp the potential of generative AI and machine learning to streamline previously tedious or time-consuming tasks.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. Europe’s General Data Protection Regulation (GDPR). State laws.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ?

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ?

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69