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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

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10 Email Marketing Trend Predictions from the Experts

Litmus

Data privacy will demand that social media and email cross-pollinate. This will give email developers opportunities to experiment and build proof of concepts demonstrating AMP capabilities and use cases that will benefit their users. Many marketers are relying on social media to grow an audience that they do not own.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). Use Cases for Artificial Intelligence in Marketing Society is only starting to grasp the potential of generative AI and machine learning to streamline previously tedious or time-consuming tasks.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Transparency : (a.k.a.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He NOAA has used it for some time to sense movement on the Earth’s surface, but in this case, it’s used to detect things like pedestrians and surrounding traffic. And even U.S. Where We Are Now.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. But the real question is, is there something marketers should be afraid of? The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. You can also use tools like Privacy Sandbox.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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