case Presentation Related Topics 
Chris Koch
SEPTEMBER 29, 2011
Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies.
Chris Koch
SEPTEMBER 29, 2011
Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies.
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Chris Koch
DECEMBER 2, 2011
Companies are having success pulling in fans by linking to charitable cases. In HP’s case, it was CARE, the aid relief organization. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Appeal to their sense of charity. Let them win stuff.
Chris Koch
DECEMBER 2, 2011
Companies are having success pulling in fans by linking to charitable cases. In HP’s case, it was CARE, the aid relief organization. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Appeal to their sense of charity. Let them win stuff.
Chris Koch
DECEMBER 18, 2009
The case for social media isn’t just about showing how buyers are flocking to social media. The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all.
Chris Koch
OCTOBER 30, 2009
One is the river of planned content—the conference theme, the presentations, etc.; Sounds like a business case for investment to me. There are two rivers of content at conferences. the other is the river of conversation that flows through the event at breaks, meals and receptions. This has big implications for marketers.
Chris Koch
JANUARY 29, 2010
In many cases, we’re charging too much for our content and in other cases not enough. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. Trouble is, we take a one-price-for all approach to our content.
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