Marketing Insider Group

OCTOBER 26, 2020

And I would be thrilled to come present to your team on the power of empathy. The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. Please consider picking up your copy of Mean People Suck today, and get the bonus visual companion guide as well.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. Novo observed that customers’ purchasing habits generally remain consistent, and any alteration in these habits could signal an underlying issue, presenting a chance for proactive engagement. You lose a customer. Get MarTech!

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 103

Social Media Work Management Marketing Management Media 103

Heidi Cohen

SEPTEMBER 30, 2022

Do you know how to create presentation success? Includes case studies. The post Presentation Success: How To Create A Killer Preso Every Time appeared first on Heidi Cohen. Use these steps to create a killer preso to help your content marketing.

Case Study 88

Case Study Case Studies Studies Content Marketing 88

Biznology

FEBRUARY 12, 2021

ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks. The post Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance appeared first on Biznology.

Consulting 197

Consulting Social Media Conversion Media 197

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. Moreover, AI has introduced presenter videos, a fantastic way to convey information. It derives its knowledge from a dataset that lags a few months behind the present date.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 132

Case Study Case Studies Studies Branding 132

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Here are some actual cases where account-based marketing has been used. Account-based marketing presents a few unique challenges. To check if anyone bites, they hang a worm in the air. That’s a rather niche group of people, right?

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. A study by the University of Maryland concluded that people remember information better if it is presented in a virtual environment.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.” Learn more here.

Touchpoints 120

Touchpoints Marketing & Strategy Conference Internet Marketing 120

PathFactory

MAY 24, 2023

Centered around use cases (as opposed to vendor stack ranking), these guides are intended to provide readers with a data-driven analysis of what problems the solution is intended to solve and how well it delivers on those promises. The post A Go-to-Market Perspective Presented by GTM Partners appeared first on PathFactory.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). are still our secret decoders for working across multiple data sources in my March 2023 MarTech conference presentation. Garbage out’ Let’s now flip to the other side of the spectrum: Use cases where AI will help with data output.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The post What Is a Presentation?

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Conversica

APRIL 28, 2021

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. Common Conversational AI Use Cases Today. The use cases for AI Assistants are different for different teams. The Future of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. But it’s actually marketing that presents the biggest obstacle to its own transformation ambitions.”. But in order to acquire the tools to make this a reality, they need to build a case and a roadmap for their organization. Impacting CLV.

Organization 107

Organization Enterprise Management Paid Search Agency Work Management 107

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. But what are What are social media case studies?

Case Studies 52

Case Studies Case Study Social Media Studies 52

Kapost

NOVEMBER 14, 2017

The post Now Presenting… A Business Case for a Content Operation [eBook] appeared first on Kapost Content Marketing Blog. All too often, content creators are siloed apart from the executives developing the strategy behind tactical marketing efforts.

Business 48

Business Content Tactics Marketing Strategy 48

Search Engine Journal

MARCH 31, 2022

Being present on brand terms remains incredibly important. Case Study] appeared first on Search Engine Journal. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience?

Case Study 88

Case Study Case Studies Keywords Studies 88

Martech Advisor

APRIL 13, 2020

The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis. That’s when the number of cases, hospitalizations, and deaths started rising in those regions.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Martech

SEPTEMBER 3, 2021

Your marketing messages aren’t presented consistently across groups, organizations, verticals, and target markets. External or internal specialists frequently re-create content, artwork, layouts, slides, presentations, and assets — starting from scratch even when something already exists. Coming full circle.

Digital Asset Management 122

Digital Asset Management Enterprise Management Work Management Marketing Management 122

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106