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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. From a lead generation perspective, you are getting people who are already looking around for solutions, and your risk is vastly reduced thanks to pay-per-click pricing. There’s a lot of controversy out there on the subject.

B to B 120
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The 7 B2B website essentials: What customers want

Martech

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Pricing details. Proof, like testimonials and case studies. Pricing is a glaring example: It’s a rare B2B company that operates with fixed, public pricing. When was your website built? Let’s begin. They’ll leave.