ANNUITAS

NOVEMBER 28, 2023

The AI capabilities inside some newer feature sets have been improved, and the company has improved mobile access for users as well. Finally, Salesoft has made the mobile version of its offerings available for Android users, where it previously only offered an iOS mobile application.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. This makes the business case to use field service technicians as sellers easy to stand up with your leadership team.

Work Management 105

Work Management Service Cross-Selling Training 105

ClickZ

JANUARY 19, 2023

A mobile friendly website also means a lot more than just ‘working’ on mobile. What makes websites mobile friendly? Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly.

Marketing Websites 135

Marketing Websites Bandwidth Mobile Marketing Fulfillment 135

Marketing Insider Group

APRIL 21, 2020

Think about their new needs and use cases, and consider where they are — online. Performance videos, done well, focus on particular problems, challenges, or use cases that different groups of the audience have. Make them mobile-friendly. That said, opportunities still exist in the evolving economy, especially for e-commerce.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Salesforce Marketing Cloud

MARCH 19, 2024

The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. back to top ) Good service starts with knowledge Give customers, agents, and mobile workers the right information, at the right time, and in the right format to deflect or close cases successfully.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Go Beyond SEO

APRIL 16, 2024

Implementing a responsive design that adapts to different devices ensures that potential customers can access your website seamlessly, whether they are using a desktop computer or a mobile device. Responsive Design: With the increasing use of mobile devices, it’s vital to have a website that is optimized for mobile viewing.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Salesforce Marketing Cloud

JANUARY 17, 2024

The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce. Good service starts with knowledge Give customers, agents, and mobile workers the right information, at the right time, and in the right format to deflect or close cases successfully.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.  The most significant development : PAAs dropped on desktop (-40%) and mobile (-62.5%) around August 1st, impacting ranking position and click distribution.

SERP 96

SERP FAQ Features Wikipedia 96

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 117

Activities Advertising Channels Personalization Marketing AI 117

Salesforce Marketing Cloud

JUNE 12, 2023

So let’s look at the four ways you can use contact center AI, along with example use cases and tips that will help you get started. For agents working on several cases all at once, contact center AI can be a real timesaver. Your agent just needs to review these summaries before they’re saved to the case log.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

BOP Design

NOVEMBER 14, 2023

This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This not only helps to keep users engaged, but it delivers a better user experience than a PDF – especially on mobile devices. Dark mode is said to potentially reduce eye strain and save battery life on mobile devices.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

OCTOBER 26, 2023

They’ve also embraced mobile-first design, ensuring that the user experience is consistent across all devices. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.

Design 107

Design Marketing Websites B2B Ethics 107

Launch Marketing

AUGUST 16, 2023

The Power of Simplicity You have probably heard the saying, “the more, the merrier” but in the case of B2B email marketing, it is not always true. Focus on Mobile Optimization If you are not already making sure your emails are optimized for mobile devices, now is the time. Don’t think responsive email design matters ?

Startups 117

Startups Marketing AI Email Marketing Practices 117

Spiralytics

JANUARY 11, 2023

But in case it didn’t work, then you need to come up with more interesting ideas. In such cases, you can use AI-based writing software to find the right words to spice up your content. Trend 3: Mobile Optimization. Around fifty percent of email users access inboxes on mobile phones. If it worked, then muy bien!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Deep linking to allow seamless connections between, for example, email and mobile messages and specific locations in the mobile app.

SMS 86

SMS Deep Linking Landing Pages Mobile Marketing 86

Salesforce Marketing Cloud

APRIL 18, 2024

How T-Mobile unlocks their customer solutions with AI, Data, and CRM. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Inquiry triage When simple concerns are being handled by AI-powered bots, customer service agents can direct their focus to cases that require a human touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

JULY 27, 2023

based mobile image recognition platform Phuzion Media. It connects customers to the product they want to research or purchase using only the lens on their mobile phone. Phuzion already works with major British retailers including Sainsbury’s, Marks & Spencer and Very, integrating into retailer apps or via the mobile web.

Advertising Channels 83

Advertising Channels Work Management eCommerce Paid Search Agency 83

The Daily Egg

NOVEMBER 3, 2020

Years ago, mobile app development was reserved for developers and large organizations with big tech budgets. But today, mobile app development software makes it possible for people of all skill levels to build apps for a wide range of potential use cases.

Budget Programs 131

Budget Programs Software Best Practices Organization 131

Salesforce Marketing Cloud

FEBRUARY 6, 2023

Notify them through their mobile device when service is on the way or if there is a delay. Time to site Are your mobile workers arriving when customers expect? Intelligent planning: Tap into up-to-date intelligence with a full view of your mobile workforce.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust. Appeal To New B2B Buyers On Mobile.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Choozle

MARCH 5, 2024

For example, to meet “notice at collection” requirements, businesses can link to a dedicated ‘collection’ section of their privacy policy, leverage just-in-time mobile disclosures , and other such strategic prompts. The most critical use case for consent is with the collection and selling/sharing of children’s data under 16 years of age.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

NOVEMBER 19, 2021

Hannigan pointed to a client of his in the hotel industry who launched a mobile app to connect all the points of the customer journey. Getting visitors to adopt the mobile app would give them a better experience and allow the business to provide personalized services, he explained. Better experience for hotels. Hannigan asked.

Paid Search Agency 102

Paid Search Agency Mobile Marketing API Conference 102

illumin

FEBRUARY 6, 2024

In certain use cases, SMS also makes the most sense. SMS marketing has also proven effective for mobile sales. mobile conversion rate for behavior-based SMS messages. The platform’s users sent over 2.2 Attentive reports that brands on its platform have a 36.6%

SMS 81

SMS Top of Funnel Paid Search Agency Mobile Advertising 81

Tiecas

MARCH 11, 2024

Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims. Mobile Responsiveness: Your website must work flawlessly across all devices. You’ll find in-depth information on our process, case studies, and the results you can expect from a strategic partnership.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Stevens & Tate

FEBRUARY 7, 2023

Minimal Design In some cases, especially when it comes to your website, less is considered more. Mobile Friendly Accessing the Internet from a mobile device has become second nature to a majority of folks. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way.

Design 114

Design Marketing Websites Mobile Advertising Banners 114

Martech

DECEMBER 26, 2023

He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Martech

APRIL 9, 2024

But it raises significant issues for mobile marketing too. Having already lost identifiers on iOS, mobile marketers should know what to expect. Said Cohen, “While Chrome Privacy Sandbox is challenging to implement, mobile will be a much bigger lift. Consent is easier on iOS, but consent rates are still below 20%.

Privacy 104

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 104

Martech

JANUARY 5, 2024

More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 97

Media Advertising Agencies Paid Search Agency Forrester 97

Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. So as a brand, you want to ensure you pay respect to that loyalty by sending the right kinds of messages through your mobile channel.” Shields added, “There are a lot of valuable use cases for in-app messages. Get MarTech!

Loyalty 94

Loyalty Relevance Ad Building Mobile Marketing 94

seo.co

OCTOBER 5, 2021

Roughly ¾ of mobile searches will result in conversion or other actions. Google and the respected Nielsen group recently released findings on a massive mobile search study: If someone is searching for your service or product, he or she is most likely to purchase, call, visit your store, etc., Should You Consider Mobile Apps, Too?

Optimization 98

Optimization Case Studies Order Purchase 98

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. Companies are moving toward client case stories: letting their case study be expressed as a case story. Engage Mobile Users. Not only does Google prefer online video content, but so do most mobile users. Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. 2/ How easy is it to implement SSR?

Case Studies 141

Case Studies Case Study Studies SEO 141

Litmus

MARCH 6, 2024

In most cases, the goal is to get subscribers to do something. According to our 2021 State of Email Engagement , mobile is the top way to read email, with 44.7% of opens taking place on a mobile device or client. As mobile continues to gain popularity, the physical size of CTAs are more important than ever.

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Unbounce

AUGUST 26, 2021

The bottom line, though, is this: Videos do not boost your landing page conversion rates—and in some cases, might even harm them. mobile and desktop). You’ll see from the graph that, in most cases, the median conversion rates between the pages with and without videos are quite similar. Video Doesn’t Stack Up for Mobile.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Mapping out these needs against your goals uncovers any existing gaps in your martech stack.

Marketing Automation Services 90

Marketing Automation Services Work Management Lead Scoring Lead Ranking 90

Brightedge

NOVEMBER 3, 2020

This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Videos – jumped for both desktop (Oct '19) and mobile (Jun '19), but declining in both. More significant on mobile.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

FunnelEnvy

FEBRUARY 5, 2024

Technical SEO checklist for better search engine rankings Technical SEO focuses on improving a website’s speed, security, mobile-friendliness, and user experience. Mobile-friendliness: Good mobile UX is a ranking signal on most search engines, including Google and Bing. Ensure content is well-structured and easy to read.

Paid Content 62

Paid Content PPC Traffic SEO 62