Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect.

Work Management 111

Work Management Marketing Management Marketing & Strategy Marketing Strategy 111

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Square 2 Marketing

FEBRUARY 9, 2024

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 90

Case Study Case Studies Work Management Studies 90

Marketing Insider Group

SEPTEMBER 9, 2019

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

Case Studies 217

Case Studies Case Study Studies Content Marketing 217

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” What are current and emerging use cases for DCRs?

Privacy Protection 123

Privacy Protection Paid Search Agency Advertising Agencies Work Management 123

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. To test what works for you and best integrates into your sales and marketing strategies. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

The Point

OCTOBER 1, 2021

B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. solely for the purpose of diverting marketing emails. Photo by Dim Hou on Unsplash.

Lead Gen 297

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 297

Marketing Insider Group

JANUARY 9, 2018

The theory of Agile marketing sounds great. But the same questions continually come up: if this is so great, where are the Agile marketing examples? The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. Where can I find […].

Case Study 220

Case Study Case Studies Studies Examples 220

Porch Group Media

JANUARY 30, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The really great thing here is that the client was open to new ideas and they had some of their own initiatives with above-the-line marketing.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

HG Data

JUNE 21, 2023

In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG's best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why HG Insights has been named a Leader for both Sales Intelligence and Marketing Account Intelligence by G2, the world’s largest and most trusted software marketplace.

Generation 96

Generation Marketing Management Class Trust Marketing 96

Marketing Insider Group

OCTOBER 26, 2020

The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. And I would be thrilled to come present to your team on the power of empathy. Get in touch with me today!

Correlation 358

Correlation Work Management Customer Satisfaction Marketing Management 358

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

Case Study 105

Case Study Case Studies Studies Video Marketing 105

HG Data

JANUARY 17, 2024

G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence!

Class 108

Class Marketing Report Video Marketing Marketing 108

Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside … Read more ›

Content Marketing 112

Content Marketing Content Marketing & Strategy Marketing 112

HG Data

AUGUST 16, 2023

Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more!

Marketing 97

Marketing Spending Video Marketing Business 97

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

HG Data

JULY 19, 2023

Unleash the power of HG Market Intelligence and analyze the true size of your market to make actionable, data-driven decisions!

Video Marketing 98

Video Marketing Marketing Business 98

HG Data

SEPTEMBER 12, 2023

HG Salesforce Connector: Salesforce Integration In Support Of Sales And Marketing Teams! Integrating the Salesforce organization with the HG Insights platform … The post HG Use Case: Operationalize Technology Intelligence In Salesforce appeared first on HG Insights.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

Drew Neisser

FEBRUARY 23, 2024

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is. With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads?

B2B Marketing 52

B2B Marketing Branding Brand Identity B2B 52

HG Data

AUGUST 30, 2023

The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share. Amazon Web Services, Microsoft … The post HG Use Case: Uncovering EMEA Cloud Services Opportunities appeared first on HG Insights.

Marketing Management 104

Marketing Management Service Amazon Video Marketing 104

Ahrefs

OCTOBER 19, 2023

Some of the key use cases: My … Read more › These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

Analysis 122

Analysis Tools PPC Class 122

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Ad Building 92

Ad Building SMS eCommerce Segmentation 92

HG Data

MAY 2, 2023

In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how the HG LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the most engaged audiences.

Linkedin 98

Linkedin Segmentation Video Marketing Product 98

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Case studies are also a way to add credibility and value at all stages of the lead funnel.

Case Study 107

Case Study Case Studies Studies Work Management 107

Marketing Insider Group

SEPTEMBER 17, 2018

Brand marketing is never easy. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.

Planning 206

Planning Marketing Plans Branding Brand Identity 206