ANNUITAS

JANUARY 30, 2024

However, when we look at these innovations from a Converged Growth go-to-market lens, we see a number of potential applications for B2B use cases that drive enhanced post-sale growth endeavors. GTM Implications The obvious benefit for B2C/retail GTM use cases is clear. The reduction in friction for commerce is clear for B2C users.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. On the flip side, if you see a spike in interest for a particular topic, jump on it. It should clearly show where you’re starting, where you’re heading, and all the interesting stops along the way.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Martech

APRIL 15, 2024

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. That really piqued my interest. But from your perspective, you’re more interested in the customer’s behavior over a period of time. A: Exactly.

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Interested in jumpstarting your contextual advertising campaigns? They simply “opted into ” ads strategically based on their personal interests and preferences. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

FEBRUARY 7, 2023

To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Point

JANUARY 11, 2024

In a recent campaign for an ecommerce client, we created a short “how to get started” ebook that addressed the most common questions a prospective reseller might have, reinforced the value of becoming a partner, and made it easier for interested parties to raise their hand. Engage with a sales rep, or 2. Apply for the program immediately.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Webbiquity

APRIL 18, 2024

Effective lead nurturing campaigns are built on a foundation of understanding your audience’s needs and interests. Image credit: Spiceworks Dynamic content enables you to tailor your messaging and content to each recipient’s specific interests, behaviors, and stage in the buying cycle.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Sprout Social

APRIL 16, 2024

Social listening has a variety of use cases, like customer care, market research, competitor intel and more. These pre-built templates provide tips and examples for our five most popular Listening use cases: industry insights, competitive analysis, campaign analysis, event monitoring and of course, brand health.

Keywords 95

Keywords Template Analysis Barriers 95

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 143

Research Loyalty Case Studies Communities 143

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Oktopost

OCTOBER 30, 2023

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent. Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests. Why is B2B Email Marketing Automation Important?

52

52

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. It’s about making your brand known, educating your audience, and building trust with them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Walker Sands

OCTOBER 25, 2023

So that’s what initially sparked my interest in technology and I ended up joining CIO Dive after I graduated from college. What kind of stories around AI are the most interesting to you right now? Other than that, when a source has an interesting insight or a unique perspective that can push a narrative further, that’s always welcome.

PR 98

PR Media Case Studies Vendors 98

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. If you have done your homework and know the general level of knowledge and interests of the audience, there’s no need to give a long history on the topic. She also illustrates her points with a case study.

Conference 114

Conference Tips Work Management Marketing Management 114

Martech

APRIL 9, 2024

You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Paid Search Agency 101

Paid Search Agency Features Personalization Ads 101

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Generate This is of particular interest to marketers. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

illumin

APRIL 11, 2024

You can view the full case study here for more information. Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Barriers 106

Barriers Brand Identity Branding Content 106

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. Tailor your content to the individual recipient based on their needs and interests.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

MKT1

MARCH 14, 2024

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

ClickZ

JUNE 21, 2023

Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement. Kamaljeet Kalsi: That’s interesting. How significant is the commercial case for creative advertising in B2B? How would you make the case for creativity to the CFO? Is B2B advertising facing a crisis of creativity?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

JANUARY 5, 2024

More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Expect to see growing interest in using this data for offsite campaigns, including CTV.

Media 101

Media Advertising Agencies Paid Search Agency Forrester 101

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SocialPilot

APRIL 15, 2024

The results of the analytics could be surprising as well as interesting. This feature offers a source audience and identifies common qualities like demographic information, other interests, etc. They engage their fans by running contests and creating interesting conversations on their timeline. Let me elaborate this a bit.

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Who are the buyers of your services or products?

Case Study 52

Case Study Case Studies Practices Best Practices 52

CopyBlogger

SEPTEMBER 8, 2022

If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs. Continue Reading. The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger.

Case Study 116

Case Study Case Studies Content Studies 116

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 72

SMS Marketing AI Best Practices CMO 72

illumin

MARCH 19, 2024

Deep Fakes have also become a major concern for celebrities and politicians of all stripes The technology has been used to maliciously create images of public figures, in some cases opening users up to defamation lawsuits. Follow @illuminHQ

Generation 105

Generation Classified Ads User-Generated Content Content 105

Martech

AUGUST 9, 2023

Big interest. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months. Top use cases. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology.

Marketing AI 91

Marketing AI SMB Automation Tools 91

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. Proven techniques in B2B are next-best-action (customers who did this are most likely to do that next) and reasons to call (customers who did this are likely to be interested in that). Get MarTech! In your inbox.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. To build a library of content that fuels your efforts, start with a content strategy that’s aligned with your customers’ interests and needs. or just generally “what’s happening?”.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101