ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Webbiquity

MARCH 28, 2023

It also happens to be interactive, which gives it yet another edge (more on that in a minute). Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Marketing Insider Group

APRIL 8, 2024

Personalized Interactions CustomGPT can be tailored to understand and replicate your business’s unique style and preferences. This means it can interact with your customers or produce content that feels authentic and personal , enhancing customer satisfaction and engagement. Let’s explore some of CustomGPT’s benefits: 1.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

SnapApp

OCTOBER 31, 2017

A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”. . Can we make this interactive instead?”. . Interactive white paper. Let’s get meta for a minute. The Millennials are Here: You Move, B2B Marketers.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Customers expect to interact with chatbots, and studies suggest their experience is surprisingly positive.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

SnapApp

NOVEMBER 19, 2015

And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. Alabama Outdoors built a digital community around their passion for adventure.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. But don’t just take our word for it.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

APRIL 19, 2022

You are aiming for honest, human interaction, as opposed to a hard sale. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. Let us share some context and guidance for ways to support human-generative AI interaction. The customer interaction, in turn, can yield more feedback that influences the system.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Salesforce Marketing Cloud

FEBRUARY 14, 2024

For example, consider the workflow process that would follow a customer service case related to a broken refrigerator. Determine who interacts with your workflow To automate successfully, you need to account for all the people who will interact with a customer service workflow across the front, middle, and back office.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Marketing AI 132

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 132

Martech

NOVEMBER 22, 2023

Understanding all the different tech that your DAM will interact with will help you start to build out how your assets need to flow throughout your tech system,” said Ryan Murphy, managing director, insights and analytics, for digital consultancy Salt Flats in a session at The MarTech Conference. Define what the technology will do.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tools 103

Martech

APRIL 9, 2024

This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Biznology

MARCH 31, 2022

are ill-suited for virtual events and interactive online marketing. They’re too long, too sales-y, or too overview-y to enhance the user’s experience in a session that’s supposed to be interactive and comprehensive. The common types of videos produced today — explainers, spot commercials, demos, etc., Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

SmartBug Media

MAY 10, 2023

ChatGPT can also analyze customer interactions on social media or message platforms to determine how customers perceive the brand, ultimately helping to improve marketing strategies. ChatGPT can analyze customer preferences, behaviors, and interactions to recommend content that may be of interest to them.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 98

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. This use case is not about mass-produced content ; it’s about trying to scale that personal touch. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences. There are many more use cases for AI in market research.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Scoop.it

FEBRUARY 22, 2024

Let’s not forget about training videos that make grasping key concepts and policies way more interactive than some boring handbook. People learn better when they can see, hear, and interact. You can share articles, case studies, and insights to position yourself as an industry expert. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

APRIL 18, 2024

Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Advanced research, complex reasoning and multimodal applications. Use cases : Enterprise systems, AWS optimization. Use cases : Content moderation, safer internet interactions.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Salesforce Marketing Cloud

APRIL 18, 2024

Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Inquiry triage When simple concerns are being handled by AI-powered bots, customer service agents can direct their focus to cases that require a human touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. This level of personalization ensures that each digital interaction is meaningful, offering a tailored experience that resonates with visitors.

Digital Asset Management 93

Digital Asset Management Personalization Enterprise Management Tagging 93

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Salesforce Marketing Cloud

JUNE 12, 2023

So let’s look at the four ways you can use contact center AI, along with example use cases and tips that will help you get started. For agents working on several cases all at once, contact center AI can be a real timesaver. Your agent just needs to review these summaries before they’re saved to the case log.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Salesforce Marketing Cloud

OCTOBER 31, 2023

How to automate customer service Here are a few examples of how you can use automation to improve agent productivity without sacrificing the customer experience: Chatbots: A chatbot can help reduce call or case volume by handling routine tasks such as looking up order status or scheduling appointments. Run the numbers

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

MARCH 12, 2024

As is always the case with AI, let the user beware. Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab. This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. Use but verify.

Marketing AI 91

Marketing AI Advertising Agencies Advertisements Advertising 91

Martech

FEBRUARY 22, 2024

Analyze and leverage data By analyzing customer behavior, preferences and interactions, you can more precisely target and personalize content creation for your audience. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These interactions create mountains of customer data – information your business can use to drive growth.

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Convince & Convert

MARCH 28, 2024

Then, zero in on the customers who can help you crack the case or have already conquered that challenge. Start by pinpointing a specific customer growth problem you want to solve, whether it’s boosting conversion rates, reducing churn, or increasing customer lifetime value.

Allocation 142

Allocation Validation Lead Ranking Lead Scoring 142

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value. Case study: Imagine a B2B marketing automation platform enhancing business strategies. As per Deloitte , B2B buyers exhibit diverse digital behaviors.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116