Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 103

Digital Asset Management Personalization Enterprise Management Tagging 103

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Open the report What is first-party data advertising?

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.

Personalization 103

Personalization Marketing AI Urgency Marketing Forecasting 103

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Webbiquity

JANUARY 20, 2021

One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. Information about consumed media.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 100

Social Media Work Management Marketing Management Media 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. Company or personal overview. What is your contact information? Product and service information. Press release(s).

Press 130

Press Personalization Brand Identity Branding 130

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing AI Profiling Personalization 115

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 72

SMS Marketing AI Best Practices CMO 72

Outgrow

DECEMBER 1, 2021

Outgrow’s Personality Quiz Templates You Need To Try [+Use Cases]. Have you been wondering how to create a Personality Quiz that goes viral? We’re here with some of the best personality quiz templates out there! But first, let’s understand why exactly you need personality quizzes in your life. Entertainment.

Template 52

Template Outgrow Personalization Opt-out 52

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. Moreover, AI has introduced presenter videos, a fantastic way to convey information. How is AI used in Social Media? Let’s take a look at each of them: 1. What is your post about?:

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Marketing Insider Group

DECEMBER 2, 2020

We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection. The Need for More Personal Account-Based Marketing. There is nothing personal about the messaging framework that sales and marketing are working with. Create an a-ha moment.

Intent Data 249

Intent Data Account Based Marketing ABM Intent 249

KoMarketing Associates

JANUARY 16, 2018

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. In some cases, it can even feel like a game of “Clue,” riddled with attempts and failures that eventually lead you down the path to success. The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Intent Data Use Cases 1. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on your website. And these videos about some of those more advanced use cases. So that’s what ABM and personalization are all about.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Stevens & Tate

AUGUST 24, 2023

If this is the case, you’re not alone. And that is where email personalization comes in. In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. What is Email Personalization?

Personalization 86

Personalization Psychographics Trigger Marketing Open Rate 86

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Autopilot.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. Email 2: easyJet. What to fix.

Personalization 111

Personalization Phishing Work Management Customer Satisfaction 111

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.

Account Based Marketing 267

Account Based Marketing Personalization Paid Search Agency Work Management 267

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. In theory, a progressive company could use intent data to facilitate personalization at scale.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.” Source: Acquia.

Touchpoints 118

Touchpoints Marketing & Strategy Conference Internet Marketing 118

seo.co

JANUARY 14, 2024

Personal injury lawyers face fierce competition in their markets. How important is SEO for personal injury attorneys? Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Finally, improve your local SEO by providing the newest business information, phone, and email.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

seo.co

AUGUST 2, 2022

Personal injury lawyers face fierce competition in their markets. How important is SEO for personal injury attorneys? Writing informative content with the right long-tail keywords, so the site ranks higher on Google. Personal injury attorney SEO is competitive. Consider that ? SEO matters a lot. Optimize Your Website.

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

SalesGrape

NOVEMBER 5, 2023

As technology continues to advance, chatbots have evolved from simple automated messaging systems into sophisticated tools capable of delivering personalized experiences. Today’s consumers expect personalized experiences across all touchpoints with brands, and chatbots provide an effective means to deliver on these expectations.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Zoominfo

SEPTEMBER 18, 2018

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. It was almost sold out with 63 people attending in person. I once attended a hybrid conference.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 84

Case Studies Case Study Studies ROI 84

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84