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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. So there is no dearth of information about it. What is lead nurturing? How do you nurture leads?

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads

If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

OCTOBER 13, 2010

Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra “hand over your contact information if you want my white paper (or other content).” So it is definitely not a case of “set it and forget about it.” David is not alone in voicing this opinion.

Lead Ranking

Lead Ranking Marketing Qualified Leads Leads Lead

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Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Industrial Marketing Today

B2B Lead Generation without Lead Nurturing is Doomed to Fail

If You Want Better Leads, Set Your Content Free

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