HG Data

SEPTEMBER 12, 2023

In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 100

Social Media Work Management Marketing Management Media 100

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. Pinning reports to your marketing analytics platform is like placing essential information on a bulletin board for easy reference. It ensures that everyone has access to the information they need to make informed choices and drive the success of your marketing campaigns.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

MAY 11, 2023

What are current and emerging use cases for DCRs? Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. Also in the trust layer are decisioning tools that use data to inform activation found in the layer above it. Register and watch The MarTech Conference here.

Privacy Protection 123

Privacy Protection Paid Search Agency Advertising Agencies Work Management 123

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Webbiquity

MARCH 19, 2020

Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. There is no charge for this service, nor any ads sent, only the COVID-19 case updates.

Service 232

Service Paid Search Agency Marketing Report Planning 232

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. Moreover, AI has introduced presenter videos, a fantastic way to convey information. How is AI used in Social Media? Let’s take a look at each of them: 1. What is your post about?:

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 72

SMS Marketing AI Best Practices CMO 72

KoMarketing Associates

JANUARY 16, 2018

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. In some cases, it can even feel like a game of “Clue,” riddled with attempts and failures that eventually lead you down the path to success. The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Intent Data Use Cases 1. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Research has proven that immersive technology can help improve learning outcomes and information recall. “How?” See terms.

Enterprise Management 109

Enterprise Management B2B Marketing B2B Marketing Management 109

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Researching and adding data about people and companies Many MAPs pulled in basic customer information from websites. Garbage out’ Let’s now flip to the other side of the spectrum: Use cases where AI will help with data output.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Marketing Automation Work Management 111

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.” Source: Acquia.

Touchpoints 114

Touchpoints Marketing & Strategy Conference Internet Marketing 114

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 84

Case Studies Case Study Studies ROI 84

Lake One

OCTOBER 11, 2023

Salespeople have always found the more information they have, the easier the sale is. Success for a B2B growth strategy comes down to empowering the team with data—information and insights to dive deeper into which campaigns work and why. The template might look the same, but information and images vary based on the job title.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. 44 requested more information and 15 requested a follow up meeting after the show with their sales team.).

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? With email, you’re able to set up exact testing parameters, which isn’t necessarily the case with other channels.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

HG Data

SEPTEMBER 13, 2022

Competitive Displacement: Threat Management Opportunity In this step-by-step video, Carissa Mills, Account Executive, demonstrates how a customer turbocharged a competitive displacement campaign in the Information and Threat Management space using Technology Intelligence from HG Insights.

Intent Data 52

Intent Data Intent Video Marketing Campaigns 52

Sprout Social

MAY 5, 2022

Here are their three most common Tag use cases: Use case #1: Outbound publishing. If they notice a certain content theme is outperforming another, they use this information to readjust post volumes to ensure we’re meeting our goals. Use case #2: Inbound engagement. Use case #3: Campaign tracking.

Tagging 86

Tagging Social Media Webinar Metrics Marketing Report 86

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Allocadia

MAY 23, 2023

They could see where they’d invested and where they were making an impact on pipeline, but had no way to tie that information together. But tying investment data from thousands of programs to their results was a monumental task. Marketing campaigns should not be evaluated exclusively based on total pipeline contribution.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Sprout Social

JULY 15, 2021

Keep reading for signs it’s time to grow your department, and advice on how you can build a rock-solid case for a new hire. How this helps your case. How this helps your case. Aside from the standard Likes and comments, they can leave reviews, share support requests and tag brands in praise (or in worse cases, complaints).

Social Media 115

Social Media Media Ad Building Bandwidth 115