Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hinge Marketing

AUGUST 14, 2014

They were innovators in the truest sense of the word, not simply shifting the course of industries but doing what had never been done before and helping propel explorers to new heights. They were industry leaders in spaceport planning and licensing. That service was being a truly holistic scope of industry-specialized insight.

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. They often have a highly engaged fan base.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Convince & Convert

APRIL 25, 2024

Considering the economic uncertainties across our industry last year, this is great news! Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. The power of brevity!

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Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Outgrow

APRIL 24, 2024

Approach to implementing Industry 4.0 leading their Global Manufacturing Practice and Industry 4.0 Enno De Boer: Starting in an industry that is a low-margin industry. What we figured out with the force of the Industrial Revolution, there was nothing such as one place to travel to. initiatives. Enno De Boer: Elon.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. According to a recent Global Industry Analysts Inc. Today, influencers exist in nearly every category, including within B2B industries. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

Integrated B2B

FEBRUARY 4, 2013

To conclude the series on how B2B companies can leverage digital strategy to capture a share of the revenue coming from the global growth in the tourism industry, I will focus on a key issue underlining and supporting all communications and marketing strategy: tourism and propaganda are not good friends anymore. billion in 2011.

Paid Search Agency 40

Paid Search Agency B2B Pricing Price 40

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. In this case, the work being published is about you rather than by you. Do attend industry conferences and conventions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Integrated B2B

DECEMBER 6, 2012

In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Salesforce Marketing Cloud

MARCH 19, 2024

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. Connect with fellow service pros, tap into industry trends, and grow your career. What is the Serviceblazer Community? Here's your invite

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Marketing Automation Services 100

Marketing Automation Services Work Management Lead Scoring Lead Ranking 100

Sprout Social

APRIL 16, 2024

Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. Social listening has a variety of use cases, like customer care, market research, competitor intel and more.

Keywords 99

Keywords Template Analysis Barriers 99

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. You can use industry-standard keywords and grab attention with your distinct achievements. There’s no better time to do it than now.

Social Media 157

Social Media SEO Cost Per Click Media 157

Industrial Marketing Today

JUNE 17, 2019

Industrial content marketing for engaging with engineers and technical professionals can be challenging. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management. This is only a content summary. .

Webinar Metrics 16

Webinar Metrics ROI Content Marketing Business 16

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 101

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 101

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

MKT1

MARCH 14, 2024

They are 2x Y Combinator alumni who’ve scaled SEO to millions of visitors in the most competitive industries. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 138

Social Media ROI Media Cross-Selling 138

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Heinz Marketing

JUNE 22, 2023

Maybe it’s really a case-by-case situation? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Case by Case Example Once again, let’s say you have a SaaS that you are trying to pitch to your accounts.

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. This is one of several antitrust cases against the company. This is one of several antitrust cases against the company. Why we care. If Google wins more tech regulation may be harder to achieve.

Google 124

Google Ad brokers Search Marketing Privacy 124

Salesforce Marketing Cloud

APRIL 18, 2024

In a highly regulated industry, communications companies have many governmental bodies keeping an eye on their customer data, and data security and privacy is a top priority. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. They also prefer references, especially peers in the same role and industry.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing AI Profiling Personalization 115

Convince & Convert

MARCH 14, 2024

From there, you can start to build a case for one over the other aka a consultant vs. an agency. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S. Do you know the timing needed for this project? What is the range of your current budget?

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Martech

JANUARY 26, 2024

You won’t move further than the first call if you approach the wrong industry or company. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. Irrelevant titles and industries For example, if you are selling computers and targeting the financial department.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Enterprise Management Work Management 122

Contently

FEBRUARY 24, 2022

There is a glut of VC funding flowing through the industry. But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. Useful interviews for case studies are more like a journalistic Q&A.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108