Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. In case you haven't performed one already, an end-to-end customer experience review could be in order. On-SERP SEO is still very important. "

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Website Grader by HubSpot grades your website on several key metrics such as SEO, mobile optimization, web traffic and more.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. In this case, DA doesn’t really matter.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SmartBug Media

FEBRUARY 4, 2020

In this specific case, if you are a small software brand, focus your efforts on improving your listing's rank within those software review sites (via more 5-star reviews). You can pull this analysis from SEMRush, Moz, or HubSpot. SERP features: What are some of the SERP features that show up most frequently in your topic set?

SEO 96

SEO SERP Domain Analysis 96

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Moz

SEPTEMBER 27, 2020

There could be many reasons why your content is not doing well, but the brutal truth is often simple: in most cases, your content is simply not good enough and does not deserve to rank in the top organic positions. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. First, why isn't "none of them" an option? But more important -- what is Google up to?

Google 71

Google SERP Eye-Tracking Hubspot 71

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Valasys

AUGUST 10, 2023

Old content used to (and still in some cases) receive no love from site owners. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. It passes authority to your updated content making it easier to rank on SERPs. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

seo.co

NOVEMBER 15, 2021

Contrary to what you might think, several recent court cases have determined that some businesses are required to make their website accessible under the ADA. The two most well-known cases are Gil v. The most famous ADA website case was the 2017 Gil v. Winn Dixie and Andrews v. Blick Art Materials. Winn Dixie.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Outdated SEO strategies may dictate that shorter articles are always better, but this is typically not the case. How to Add Heading Tags to Your Page.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. In any case, it’s time for some sleuthing and experimenting.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JULY 22, 2020

But in any case, if you change the pricing model, make it scalable. For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Convert: Convert your customers with product demos, webinars, or case studies.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Take your written content to the next level.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Generating useful leads that can be turned into sales fast can be a daunting task for marketers.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Based on the findings below, we determined that we'd start with the following four topics: blogging, buyer persona, case studies, and lead generation.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 27, 2020

However, that's not always the case. Improve your SEO performance or SERP visibility by X%. We can create different types of content under the umbrella of this topic: how-to articles, thought leadership, case studies, and ultimate guides. HubSpot CRM. Find reputable guest blogging sites. Top Tools for Guest Blogging.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. But even that there helps you with the algorithms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

NOVEMBER 9, 2017

Here's the featured snippet Google pulled in response to that query: In this instance, the page that was used for the featured snippet happens to be the top-ranked one in the search engine results page (SERP) for this query. So, keep in mind: a featured snippet does not always equal a top rank in the SERP. Why is this the case?

Features 73

Features Google SERP Lead Scoring 73

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95