SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Fortunately, AI-powered solutions such as HubSpot Content Assistant can help streamline the sales process. Let's take a look at some strategies.

Hubspot 98

Hubspot Process Content Outreach 98

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

SmartBug Media

JANUARY 26, 2023

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses. Why Should You Want Enriched Data, Anyway?

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SmartBug Media

OCTOBER 3, 2023

A healthy, well-planned, and well-managed pipeline not only ensures a steady flow of leads but also facilitates accurate sales forecasting. In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages?

Hubspot 59

Hubspot Practices Sales Qualified Leads Best Practices 59

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More robust lead management with leads object updates. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

SmartBug Media

MAY 11, 2022

According to HubSpot, “ customer delight is the process of exceeding a customer's expectations to create a positive experience with your product or brand. Using HubSpot Workflows, you can implement many thoughtful touchpoints that are sure to delight your customers, time and time again. What’s a HubSpot workflow, you may ask?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 75

API Marketing Automation Services Hubspot Work Management 75

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel. Lead Routing.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

SmartBug Media

SEPTEMBER 4, 2023

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Webbiquity

JUNE 15, 2021

This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. RSS notifications are a simple way to incorporate marketing automation into HubSpot. Implement HubSpot Scoring. Perfect Your Lead Nurturing.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. Automatically send warm leads to your Hubspot CRM. Identify your high intent leads earlier in the buying process.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

SmartBug Media

APRIL 6, 2021

With so many questions, processes, use cases, and users, it can feel overwhelming to even determine the best place to start. Questions Before HubSpot Implementation. How can you possibly have a successful HubSpot reporting and sales implementation if you are not exactly sure what you are trying to implement? A “bad” lead?

Hubspot 69

Hubspot Top of Funnel Work Management Marketing Report 69

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. Part 1, AI marketing automation: How it works and why marketers should care, is here.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Go Beyond SEO

JUNE 14, 2022

We lead complex and layered lives. Here’s how you can transform your marketing with client case stories: all on video. Companies are moving toward client case stories: letting their case study be expressed as a case story. Everyone has a story. Actually, everyone has several stories. Increase Conversions and Sales.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Envy

FEBRUARY 25, 2020

For a long time, HubSpot treated offline events like Bigfoot. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. Well, the HubSpot Gods have smiled on us**. A seminar?). Original Source.

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Webinars can nudge prospects into decision mode, too.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

OCTOBER 18, 2023

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. In this case, it was ALI's board of directors. HubSpot‘s Pre-Dan Era/Dan’s Pre-HubSpot Era In 1997, ALI merged with a company called Info Image.

Hubspot 64

Hubspot Ideal Customer Profiles Profiling Allocation 64

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Image source: Optimalworkshop.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Sage Marketing

MARCH 17, 2022

HubSpot is a CRM platform that incorporates marketing, sales and services, which provides you with all the tools you need to build an amazing customer experience, and not least for your business’ leverage. 7 HubSpot Facts Not Everyone Knows: Using HubSpot increases lead generation by 78%. Impressive, right?

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

SmartBug Media

DECEMBER 3, 2020

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

Hubspot 75

Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To learn how to take advantage of these recent developments, this post offers four tips for the blog listing page editor HubSpot users can implement to optimize their resource pages.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

SmartBug Media

DECEMBER 8, 2020

The first implication you should consider is SEO value and ability to nurture leads. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Pre-Existing Assets. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

MARCH 29, 2021

Here are some stats that give some perspective on why that's happening — facts and figures that make the case for sales automation. HubSpot ) 2. HubSpot ) 3. Companies that incorporate high-level automation into their sales process generate around 16% more leads compared to those that incorporate low-level or no automation.

Stats 94

Stats Automation Forecasting Lead Scoring 94

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” How HubSpot helps. What Makes SaaS Unique? It really is built for SaaS marketers.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98