Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 134

Youtube SEO Video Marketing Keywords 134

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Since advertising is the primary method for monetization on YouTube, this is critical information.

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. This approach is extremely helpful when panning content for the B2B buyer journey. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Webbiquity

SEPTEMBER 28, 2021

Not only that, but for those who are close to you, be sure to have their email addresses or phone numbers in case you lose access to your biggest social network. The post was an effort to be helpful, but Jack doesn’t take even constructive criticism well.). YouTube Rules. YouTube has a lot of community guidelines.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. The creator economy has really changed everything. We’re not just talking about any influencers.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Navigate the Channel

NOVEMBER 21, 2023

In most cases, the ads served to an audience are highly relevant and useful. Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” With that, we rest our case – here’s what you can do to make yours. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. We’re not joking.

SEO 243

SEO Lead Ranking Content PR 243

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. If your audience is older maybe that’s not the case. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Taking measures such as building connections and encouraging friends and associates to endorse skills can help confirm your credibility. Most business owners use blog posts to offer advice that can help to attract new visitors.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Testimonials and case studies. Source: Wyzowl. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Use cases : Advanced research, complex reasoning and multimodal applications.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Marketing Insider Group

APRIL 21, 2020

Think about their new needs and use cases, and consider where they are — online. Performance videos, done well, focus on particular problems, challenges, or use cases that different groups of the audience have. To help your performance video ads connect, be sure to: 1. What about user-centricity? Make them mobile-friendly.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

FEBRUARY 21, 2023

That wasn’t always the case though. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

JANUARY 30, 2024

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Marketing reports in our business insights tool.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Webbiquity

JULY 18, 2023

But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Strange. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger. Beyond five minutes, engagement falls off sharply.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Convince & Convert

NOVEMBER 7, 2011

YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days, YouTube users sometimes used Annotation to spam their viewers. YouTube Annotations no matter how honest or professional they were, never looked trustworthy. Why The ‘New’ Look Rocks. Or this one: [link] (Fast forward to 1:51).

Youtube 120

Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Hero, Hub, Help. It also helps that a heavy investment in content just makes sense for CarMax. Helping shoppers. million keywords worldwide. Immediately, the leadership team bought in.

SEO 160

SEO Content Paid Search Agency Youtube 160

Animalz blog

FEBRUARY 25, 2024

Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them.

Paid Search Agency 109

Paid Search Agency Work Management Marketing Management Advertising Agencies 109

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62