The ABM Agency

FEBRUARY 19, 2023

You can use this information to create buyer personas that will help you find more prospects who fit the same criteria as your existing customers. Segmenting accounts helps ensure that each account receives tailored messaging and content relevant to their specific needs and interests.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

You can use this information to create buyer personas that will help you find more prospects who fit the same criteria as your existing customers. Segmenting accounts helps ensure that each account receives tailored messaging and content relevant to their specific needs and interests.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. DealSignal’s Contact Data Platform has helped Pramata confidently take a highly-personalized approach to ABM and achieve some stellar results: 4x lead-to-sale conversion lift. Read the case study.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

MarketMuse

APRIL 15, 2020

The post Case Study: How Topic Clusters (and MarketMuse) Helped Yello Double Their Organic Traffic appeared first on MarketMuse. Moreover, the company was affected by low brand recognition making it hard to reach prospects and convert them into qualified leads.

Case Study 52

Case Study Case Studies Traffic Studies 52

MarketMuse

MAY 15, 2019

The post Case Study: How MarketMuse Helped Cortex 3x Traffic appeared first on MarketMuse. They had ambitious plans to gain topical authority in specific areas important to their business. But their method was cumbersome and not always effective. They […].

Case Study 40

Case Study Case Studies Studies Traffic 40

Contently

NOVEMBER 30, 2016

This free resource offers a clear look at how some of today’s biggest brands pursued ambitious projects; reached more readers; and, in many cases, drove increased sales and revenue. The post 36 Case Studies That’ll Help You Understand Content Marketing ROI appeared first on The Content Strategist.

Case Studies 60

Case Studies Case Study ROI Studies 60

ClickZ

NOVEMBER 5, 2019

kalová, Director of Customer Experience at Kiwi.com, about how Interactions’ conversational AI is helping Kiwi.com improve their customers’ experience while traveling, including managing travel disruptions and crises, while reducing the pressure on their customer service team. ClickZ spoke with Eliška Do?kalová, Kiwi.com’s positive results.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Contently

MAY 12, 2017

The post Case Study: How Contently Helped Manulife Avoid Over $1 Million in Marketing Costs appeared first on The Content Strategist.

Case Study 65

Case Study Case Studies Studies Cost 65

DivvyHQ

OCTOBER 4, 2018

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. We needed a calendar and scheduling solution to help us manage writers and projects.”. The calendar and the customized work flow for all of the various tasks are a huge help.

Case Study 41

Case Study Case Studies Studies Work Management 41

SEMrush

DECEMBER 31, 1969

In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic.

Case Study 58

Case Study Case Studies Traffic Ad Agencies 58

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Check out their case study to learn more. We get paid because of what closes.”

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. We’re here to help you unlock the power of this combination. Have questions?

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Allocadia

APRIL 3, 2019

This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” – Erin Ashcraft, Media Operations Manager. With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Creating deep connections with people will help them remember you better. What are Case Studies in Content Marketing? Quick Takeaways.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Benefits of Becoming an Author There are multiple benefits to being a published author, and the advantages vary depending on each author’s goals. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Use cases : Advanced research, complex reasoning and multimodal applications.

Marketing AI 103

Marketing AI Paid Search Agency Generation Enterprise Management 103

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication.

Peer-to-peer 97

Peer-to-peer Paid Search Agency SMS Gartner 97

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. Tier 1 : This tier of support is delivered by frontline or help desk support. From there, they contact account services or our support team to reach our help center. From there, you can set criteria for case creation.

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. The two-by-two matrix helps organizations reach a decision by measuring two factors against each other. Why we care.

Marketing AI 122

Marketing AI Organization Tools Generation 122

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases.

Work Management 52

Work Management Service Features Customer Satisfaction 52

MKT1

MARCH 14, 2024

Positional will help you make the right content for your specific audience segment(s). Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

APRIL 16, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. It helps to remember that marketing has two basic modes: Respond : You’re reacting to customers when they’re already engaged. But in some cases, real-time responses can even be counterproductive.

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. A survey will still help to identify underlying drivers, needs and motivations. There are many more use cases for AI in market research.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112