Remove case government
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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Lack of talent.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

Out of the thousands of apps on the martech landscape , many are ideal for these specialized use cases that are further out on the edge of the marketing organization. Consider the 4 layers of app integrations when evaluating your choice of platform: data, workflow, UI/UX, and governance. PERMISSIONING (GOVERNANCE).