Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e., So, I’ll use top- and bottom-of-the-funnel approaches here. Increase customer engagement.

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Webbiquity

FEBRUARY 7, 2023

A content funnel is one way to understand your audience’s knowledge level. The top of the funnel will include general information accessible to many people. As you move down the funnel, you can get more specific and targeted with your content, catering to those who are more advanced or specialized. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. This builds the case for investment in this area, as it can yield great results for your brand.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

APRIL 23, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. For example, instead of focusing on upper-funnel metrics like clicks and opens, marketers can optimize for downstream outcomes such as signups and purchases.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Binary Demand

FEBRUARY 23, 2024

This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers. But this limited role really sells this versatile media short.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Contently

DECEMBER 8, 2021

Making the case for awareness content—even if there’s no direct link to sales. Some business leaders dismiss pitches for top-of-funnel content programs, acting as if you’re advocating for a SaaS slam poetry night. Please no one do this.) Please no one do this.) Countering a story-hating boss with SCIENCE.

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Marketing Funnels 96

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

MKT1

MARCH 14, 2024

Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel. A niche typically means an audience segment plus use case to start. Big vision!) Focus most of your marketing efforts on this.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Contently

DECEMBER 6, 2022

If you have a complex funnel with a longer buying cycle, it’s likely you use a multi- or omni-touch attribution model. However, single-touch attribution can still be used to test different channels or touch points within your marketing funnel for effectiveness or to answer specific questions you may have about your funnel.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

FEBRUARY 18, 2020

This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity. Say you drive 100 inbound opportunities per quarter at the top of the funnel. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 90

Inbox Insight

OCTOBER 19, 2023

Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel. Demand generation is at the top of the funnel, where your goal is to generate awareness and interest in your brand.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Contently

MARCH 22, 2022

By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. What is bottom-of-funnel content?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

FunnelEnvy

MARCH 20, 2023

Remember: the advice here is general, so you’ll need to think about how to apply it to your specific funnel. Important Form Page for your Funnel You can apply form pages in several different ways within your funnel, for everything from a critical conversion step to a basic logistics element like booking a video call.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Martech

JANUARY 30, 2024

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). More thoughtfulness in the way that you market and educate the world, and using creative ways to get in front of the audience versus trying to force them into your funnel.” Marketing reports in our business insights tool.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Stevens & Tate

NOVEMBER 29, 2022

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. In order to accomplish this, though, you must know exactly who your buyer is, where they are in your sales funnel, and what content they need.

Top of Funnel 111

Top of Funnel Media Funnel Advertising Marketing Funnels 111

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Full Circle Insights

OCTOBER 31, 2023

Our October webinar ( the latest installment of our monthly webinar series ), covered how to optimize the go-to-market funnel based on your Salesforce customer journey analytics. Are we trying to influence the top of the funnel, the middle of the funnel, or the bottom of the funnel? Start with the basics.

Top of Funnel 52

Top of Funnel Marketing Funnels Full Circle Insights Optimization 52

Full Circle Insights

JANUARY 16, 2024

Proving ROI is essential to making the case that your marketing is effective and equips your CEO with the data to defend your marketing spend. 2: Funnel Velocity What is it? Funnel Velocity shows how quickly leads pass from stage to stage of the marketing and sales funnel to become customers. 3: Funnel Volume What is it?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Velocity Partners

JULY 5, 2023

But you’ve got to nudge them further down the funnel before they’re ready to have a productive conversation with a sales person. In this case, they’re already far enough down the funnel to speak to sales. You start in the same place — by generating demand at the top of the funnel. That’s great!

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. But like every strategy to promote your funnel and company offerings, paid advertising has a downside: cost. There’s also usually a CTA button that entices users to click and take the next step in the ad’s funnel.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Ranking Lead Scoring 89