Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Madison Logic

AUGUST 20, 2019

Forrester Consulting Total Economic Impact Study Commissioned by Madison Logic. Download the commissioned study to find out everything Forrester found about the total impact of running ABM on the ML Platform. The Total Economic Impact of Madison Logic (ML).

Forrester 52

Forrester Consulting Studies Account Based Marketing 52

Litmus

MARCH 10, 2021

Sadly, that isn’t always the case. Since we’re on a mission to help marketers like you access what you need to send better email—faster—we set out to get you the info you need to make an ironclad case. So, if you’re ready to get more from your email marketing than you ever thought possible, you now have the facts to make your case.

Forrester 61

Forrester Case Studies Business ROI 61

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Vidyard

MAY 9, 2017

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! Key use cases for new technologies like internet of things and programmatic advertising. How marketing technology is evolving and how to stay ahead of the curve.

Forrester 60

Forrester Allocation Case Studies Case Study 60

Martech

JANUARY 5, 2024

More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

ClickZ

AUGUST 27, 2020

According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. The post Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results appeared first on ClickZ.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Content Standard

DECEMBER 4, 2017

For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? What I hope to challenge is our uncritical acceptance of thought leadership as a goal.

Thought Leadership 102

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 102

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Mockingbird Communications. +1 1 617 913 2404.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Seismic

DECEMBER 20, 2022

But making a clear case for investing in sales enablement requires thoughtful planning and intentionality in order to gain buy-in across your organization. In this post, we’ll take a closer look at 5 key steps that GTM leaders can use to build a strong case for better enablement. Do your research. Ready to learn more?

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

The Point

JUNE 23, 2020

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. Data from Forrester Research shows how rapidly marketing metrics are changing. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. To leverage AI effectively, B2B organizations must identify and scope use cases for the technology based on strategic business initiatives.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 Best case scenario is that CX peaked in a year when most consumers were behaving the same way. Why we care.

Forrester 96

Forrester Verticals Business Case Studies 96

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Martech

DECEMBER 7, 2021

In both cases, it was back to the ABM basics — prioritizing key accounts, whether to serve their growing needs or to preserve them as customers until the good times come around again. Shweta Argawal , Director, Global Corporate Communications, Forrester. The future of work.

Forrester 94

Forrester Account Based Marketing ABM Advertising Agencies 94

Seismic

APRIL 30, 2019

So when it comes time for your organization to evaluate sales enablement solutions, it’s imperative to build a strong business case that outlines everything a decision-maker will want to know. Building a Sales Enablement Business Case. Step #4: Building Your Business Case Presentation. You can do this by conducting interviews.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Vision Edge Marketing

MAY 9, 2023

Resistance to change : In some cases, company leaders may be resistant to change, making it challenging to implement new strategies based on insights. Leaders must also be able to act based on these insights to drive business growth and success.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? In describing the impetus for the change, Liz remarked that it was a “Goldilocks moment” of clarity.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. According to Drift , the number one use case for chatbots is to get a quick answer to a query.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

SugarCRM

FEBRUARY 11, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50