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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Our customers are logged into Facebook every day. highlight to tweet).

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel tool.” DocuSign : blog , Instagram , Facebook , and Twitter. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. ” —@caitlinangeloff. MarketingProfs.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse. Four Your Information.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

In case you missed the live Hangout, or if you want to watch it again, here it is. ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? Curtain Call.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. Matt, who is a pro at managing the HSN consumer relationships, says it’s all about the buyer… and in the case of HSN, it’s all about her. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy.

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How One Father Used a Social Army to Find his Son

Convince & Convert

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. People in Germany, France, and Spain created their own Facebook pages in their respective countries to get the word out. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment.

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