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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He NOAA has used it for some time to sense movement on the Earth’s surface, but in this case, it’s used to detect things like pedestrians and surrounding traffic. More Trouble for Facebook.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ?

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. With the introduction of these laws that protect user privacy, browsers were forced to comply. Apple was the first to incorporate privacy features into its browser.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Facebook Messenger is an especially effective advertising platform.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In some cases, you may not be able to make sweeping changes to the cart and checkout flow because of limitations that your e-commerce platform imposes but that is no reason to abandon ambitious tests. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. So what does that mean for you?