SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 121

Facebook Tips Work Management Social Media 121

Hubspot

APRIL 5, 2021

Facebook is an undeniably powerful channel for marketing purposes. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. How to Embed a Facebook Feed on a Website.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Hubspot

OCTOBER 17, 2019

billion monthly active users on Facebook , it's important that your posts show up correctly in the newsfeed. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. But we've all been there.

Hubspot 53

Hubspot Facebook Process Tagging 53

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? In most cases, you won't need to make more than a few small adjustments to one you already have.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Sure, there are the obvious ones, like Facebook and Twitter, but you also have emails, newsletters, or even offline print sources like print ads. This might be Facebook, Twitter, LinkedIn, or Reddit.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. HubSpot, 2020 ). Facebook, 2018 ). Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. Impact, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

JULY 27, 2020

To help you navigate a shared remote work experience, here's a list of tips from HubSpot employees who've mastered working from home with loved ones or roommates in close proximity. You might also want to consider days where you'll relocate to new workspaces in case anyone needs a change of scenery. and 10 a.m.

Work Management 99

Work Management Hubspot Planning Tips 99

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Hubspot

MAY 21, 2018

To that end, we set out to take Animoto’s HubSpot-inspired video templates for a spin. We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. The answer: it really depends on the video or image!

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Hubspot

DECEMBER 14, 2020

Facebook posts that include an image receive twice as much engagement than posts that don't include an image. In 2019, 74% of marketing content contained a visual element. Venngage ). 65% of brands use infographics for marketing purposes. 56% of marketers use visuals in all of their marketing content. Social Media Today ). One Spot ).

Stats 98

Stats Customer Satisfaction Television marketing Social Media 98

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. I rest my case. Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. How To Increase Organic Reach Despite Facebook's Algorithm Changes. Think of Facebook as a publishing platform.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Envy

JULY 31, 2017

HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform. The Winning Strategy. PPC to amplify content marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hubspot

JUNE 29, 2017

Facebook Messenger boasts 1.2 Here are three ways we’ve experimented with using Facebook Messenger instead of email in our marketing, along with early results (Spoiler: Get excited). #1: 1: Using Facebook Messenger as a Content Delivery Channel. 2: Getting Event Attendees to Participate Through Facebook Messenger.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Hubspot

OCTOBER 2, 2018

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. Or did it mean that their personal data had been improperly harvested by an app developer, as was the case for 87 million users in the Cambridge Analytica scandal? presidential elections?

Facebook 73

Facebook User-Generated Content Case Studies Privacy 73

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

Hubspot

DECEMBER 10, 2018

Around here, we give a lot of thought to the question, "What is the business case for VR?". And when it comes to making the case for AR or VR, he said at VRX, the emphasis should be on an experience "that doesn't isolate you [and] allows you to interact with the world and people around you.". The Case for Data.

Enterprise Management 70

Enterprise Management Business Barriers Eye-Tracking 70

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. How We're Increasing Engagement on Social Media.

Social Media 74

Social Media Hubspot Media PR 74

Marketing Insider Group

JUNE 7, 2021

I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Hubspot

APRIL 18, 2018

Just as Facebook is starting to recover from last week's Congressional hearings with its CEO and releases statements on how it uses offsite user data, a new research report has emerged that may indicate another case of misused data. But it doesn't stop there -- Freedom to Tinker discovered a second vulnerability.

Facebook 60

Facebook Privacy Hubspot Opt-out 60

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

OCTOBER 18, 2018

Oh, Facebook. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. This phenomenon has been measured before in some of our research , which month-over-month reflects a general sentiment among users to stick with Facebook, despite its many issues. Source: Facebook.

Paid Content 68

Paid Content Facebook Television marketing Correlation 68

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). Most software platforms have this as a built-in feature, but it’s a good idea to have a backup in case something goes wrong ( Camtasia is a good option). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day. What We Know.

Spending 75

Spending Facebook Ads Social Networks 75