Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Webbiquity

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Facebook 249

Facebook Tips Work Management Social Media 249

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Anyword

JULY 22, 2022

Today, we are excited to launch our new Create Your Own Use Case. Anyword’s Create Your Own Use Case allows you to guide Anyword’s AI for any type of copy or content you may need. Start creating your own use case, and share your favorite customized use cases in our Facebook community ! A newsletter, perhaps?

SMS 98

SMS Landing Pages Newsletter Communities 98

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Martech

FEBRUARY 4, 2022

The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. update made it possible for users to opt out of being tracked by Facebook, WhatsApp and Instagram across other apps, presenting a significant threat to Meta’s ad revenue. The iOS 14.5 It’s TikTok’s fault.

Facebook 109

Facebook Opt-out Comparison Opt-in 109

Optinmonster

MAY 20, 2022

The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. Ready to get started?

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

SEMrush

MARCH 22, 2019

Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful.

Case Study 110

Case Study Case Studies Facebook Ads 110

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Meta (Facebook). Meta (Facebook). 3 of the best use cases for the B2B metaverse. The post Top 3 marketing use cases for the B2B metaverse appeared first on MarTech.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Buffer

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. Provide Insight with Case Studies. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 330

Ideal Customer Profiles Practices Case Study Case Studies 330

LiveRamp

APRIL 18, 2019

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. To drive contest registrations on Facebook, HomeServe and Garfield Group turned to LiveRamp.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 92

Activities Facebook ROAS Copywriting 92

Contently

SEPTEMBER 27, 2018

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. These percentages increase in younger users, who are more likely to be over Facebook altogether. In this case, apology flowers probably won’t cut it.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. It’s harder, yes.

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

QuanticMind

SEPTEMBER 7, 2023

Here’s what to read from the week of 9/1/23 - 9/7/23 to stay ahead of the curve: Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads [:04] Meta is reportedly weighing the possibility of offering an ad-free, subscription-based version of Facebook and Instagram in Europe. Sign up for the Basis Scout newsletter !

Privacy 64

Privacy Act-On Internet Marketing Paid Search Agency 64

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 115

Facebook Paid Search Agency Ads Optimization 115

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. there is no such cerification for Facebook.

Facebook 100

Facebook Class Paper Pricing 100

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. DO educate your audience on your brand hashtag meanings.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Image courtesy of SlideShare.

Case Study 146

Case Study Case Studies Activities Studies 146

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.

Facebook 113

Facebook Profiling Paid Search Agency Contact Marketing 113

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Genroe

DECEMBER 19, 2022

Covering the different B2B marketing social media Use Cases for Facebook and LinkedIn and which platform is best for each application. The post LinkedIn vs Facebook: Which is Best for B2B Marketing? appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Linkedin 52

Linkedin Facebook B2B Marketing B2B 52

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. As was the case in Q2, when Facebook published the first edition of its Widely Viewed Content Report , the top 20 posts cumulatively accounted for about 0.1% Image: Facebook.

Facebook 104

Facebook Transparency Communities Marketing Report 104

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We Building an audience takes time. It takes talent. It takes strategy. Budget, of course.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Adobe Experience Cloud Blog

APRIL 24, 2018

If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads. Facebook’s Lookalike Audience is a brilliant product that uses your first-party data to help you “find more people who look like your current customers.” Pulled from Facebook by assessing people who like your page.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Hubspot

APRIL 5, 2021

Facebook is an undeniably powerful channel for marketing purposes. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. How to Embed a Facebook Feed on a Website.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

MindFire

AUGUST 20, 2021

She will provide us with the perspective GPA sees as it relates to innovative print use cases, including direct mail, that are driving economic recovery, and growth for printers. . The post How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies appeared first on MindFire, Inc.

Demand Generation Agencies 98

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 98