Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. In HP’s case, it was CARE, the aid relief organization. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Let them win stuff. Contests, giveaways, and sweepstakes do really well on Facebook.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Digital B2B Marketing

JUNE 14, 2012

In this case, you need to know your audience’s priorities, opportunities and challenges. In most cases, it will not, particularly the more senior your target audience is and the more specific your solution is. Share your thoughts below or with me on Twitter ( @wittlake ). Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 8, 2011

In cases where the data came from different sources, I've put the link on the items themselves. The list below presents each vendor with a brief explanation of the table entries. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ). Here are three of the better B2B marketing examples I found. It isn’t surprising to see Hubspot as an early adopter on Pinterest.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Whatever happened to the Eloqua Experience? 4) Plan on presenting what you learned to your team when you return.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Be sure you understand the use cases that these integrations support. Do they meet a robust set of use cases or only a few? via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. ” If that’s the case – and often it is – it is your responsibility to educate and illuminate.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Marketing Insider Group

JANUARY 29, 2013

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. In short, only a business case mentality, the marketing metrics to support it and the budgets required to deliver those results are the only way to keep marketing accountable to the business.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. In either case, the alignment must be believable. Share in the comments below or with me on Twitter ( @wittlake ). Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ In Some Cases: Marketing and Sales Relationship Containment Is OK. Click to start video at this point — Craig also notes that, in some cases, alignment in all areas may not be as important if marketing and sales teams are getting their jobs done. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Engagio

JULY 31, 2017

In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. Consider the case of an IT services company with a client who just experienced a major service outage.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

DECEMBER 22, 2011

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. chiprodgers.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. People review content within their newsfeed on social platforms such as Facebook , Twitter and LinkedIn , or read reviews on G2Crowd , which can help push them in one direction or another.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? And always make sure to include your contact information (phone, email, etc) in case a buyer is ready to engage directly.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. At least more companies and exposed to I don’t think that’s the case.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Also, always include a URL just in case someone’s phone can’t read your barcode. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Here’s a recap of a few of the key sessions and conversations from the summit. And correlations are good data. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Convince & Convert

MAY 18, 2012

At least, in Groupon’s case, we waited for them to become a success before we shit on them. If your company sucks, Twitter’s not your problem. Now, we don’t even give people the luxury of their moment in the sun before the backlash occurs. I mean it was literally like four hours. That’s a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

DealSignal

APRIL 5, 2018

And so if you look at Yelp reviews or you look at just Twitter storms. It’s taken us a couple of years to build it, but that’s what I would say is one of the best use cases. And, you know, people can come back these days and Tweet about you or give you a bad review or a crowdsourced review site. That is very hard to achieve.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. There’s an ease of use there.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Twitter Click Here to follow me on Twitter. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. As one of the Beta clients of Eloqua and Constant Contact and an early user of Salesforce.com back in 2000 it opened my eyes to the power of technology and the role it would play in the future of sales, marketing and customer service.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. But getting back to our category, we are often compared against Eloqua and Manticore. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

MARCH 3, 2020

Case in point. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. Follow Televerde on Twitter (@televerde). Nurture prospects from click to close. Increase velocity through the funnel. Track the ROI of your marketing efforts.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Convince & Convert

MARCH 22, 2012

In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

DECEMBER 7, 2011

Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Clearly, this approach can generate a significant river of inbound leads for the sales team, as is the case at ExactTarget (client), our example for this stage. The Full Monty.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So those are some of the popular use cases.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91