Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Do you show them examples of results from your work? testimonials. analyst support. proof points&#. Blog this on Blogger. Share this on Facebook.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MAY 9, 2011

Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Your online content has to convince Joe that he needs you first and foremost.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

AUGUST 16, 2010

There’s a narrator to explain the scenes and movements, including sounds, which in this case consisted of a gun going off. This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. He yelled, “GUN SHOT!&# Not “BANG&# but “GUN SHOT!&#

Digg 100

Digg Buzz Blogger Class 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. How … Facebook! Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Sharing personal stories works well here. Objections , reasons why and why not. Scarcity , urgency, fear of consequences.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. A case study. Good stories are what make a blog interesting and fun to read.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. Stories of clients/cases/examples. What emotions are people seeking to satisfy online? Although these values are all emotional, rationality plays a part.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal. I think the worse are the ones with just initials, like R.M.,

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. It’s not uncommon that this would be the case – the question is what to do about it. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

JANUARY 12, 2011

It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. You also reveal your values and purpose. Blog this on Blogger.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Webbiquity

MAY 10, 2010

A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

MAY 11, 2011

But blogging does have some advantages: A blog writer can say things quickly and less formally than might otherwise be the case with your website or other corporate communications vehicles. When Business Blogging Works Too Well… Blogging for Business: Persistence Pays. Blogs have to be kept up. Once you fall behind, you are dead.

Digg 100

Digg Buzz Blogger Press 100

Buzz Marketing for Technology

APRIL 8, 2010

The same tone and transparency should be applied here equally which is not always the case with the contact center. Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. So instead of “selling&# coaching and trying to explain how coaching works, this home page focus is on what his readers and clients want for themselves.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 20, 2010

Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Here’s what happened yesterday and how it all worked out. If you work at home, and on the computer, you probably have days like these. As soon as he got here, of course it started working again. About 5 p.m.

Blogger 100

Blogger Work Management Digg Buzz 100

Marketing Insider Group

MARCH 15, 2011

In this case, I’m talking about social media divas ! I am really so very grateful for every tweet, like, comment, digg, stumble and visit. You don’t thank blog writers for mentioning you, highlighting your work and linking to you in their posts. You know they exist. And you struggle with whether you want what they have.

Social Media 100

Social Media Media Digg Twitter 100

Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. In most cases we’re in a hurry to write a blog post and hit publish. Published in 1985, the only things out-of-date are the references to typing out a page. I thought I’d share with you here some of the good advice. What’s your favorite writing tip?

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

MAY 4, 2010

Granted, in the case of Webbiquity, it helped to have an established blog to link from. Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Blog Traffic After Launch - Webbiquity vs. WMC. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 28, 2011

How do the new keyword targeting options work? Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords. Case Study: Improving Low Quality Score Accounts by PPC Hero. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 18, 2011

Brett Duncan explains how local search works, then offers tips on using links and reviews to optimize a site and “take control of your online reputation.&#. She explains how the Report a Problem feature works, and illustrates this with a real-world case. How To Hire a Local SEO Consultant by Local SEO Guide.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 14, 2008

Someone has hacked my Skype account » 14/07/08 | Whats real work at your work? and one of the participants hit the nail on the head, "we have our real work and then everything else is an add on.". and one of the participants hit the nail on the head, "we have our real work and then everything else is an add on.".

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Let me tell you a story that shows how this works. Sometimes, you feel driven to do things, and you don’t really know why. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

OCTOBER 18, 2010

Hey, it worked for him here. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# 50 Ways To Optimize Your Blog by jeffbullas.com. 100 Sources of Blogging Inspiration by Ink Rebels.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

APRIL 5, 2010

Valeria Maltoni makes the case that “There is opportunity…for PR and media to step up their game and go from begging for to earning attention (because) both groups worry about circulation, in different ways,&# and then provides guidance on how to get more PR coverage in the crowded online news space. Share this on del.icio.us.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

OCTOBER 25, 2010

Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Just keep a list in case you need to go back and edit details (e.g. Preparation: What You’ll Need First. Webbiquity B2B Marketing Blog). Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Writing on the Web

SEPTEMBER 7, 2010

If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. Take the time to interview your current clients, as well as any clients whom you’ve met with but aren’t working with yet. Has that ever happened to you? But not if you apply systems to your approach.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

APRIL 26, 2010

Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Web Strategy in 2010 by baekdal.com. A CMO’s guide to picking the right market research by iMedia Connection. 5 Social Media Myths by Digital Tonto. Well worth a read. Post this on Diigo.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 19, 2010

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. Tweet This!

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Marketing Insider Group

FEBRUARY 9, 2012

.” Bob continues, “add into this the recent and extraordinary impact and influence of social media, where hundreds of millions of people who used to be passive consumers of information have become creators and amplifiers and conveyors of information—and in some cases highly influential opinion-shapers.

Social Media 100

Social Media Social Marketing Content Marketing Media 100