Webbiquity

JANUARY 27, 2011

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. Share this on Bebo. Share this on Facebook.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

LeadSquared

JULY 4, 2013

Yet, it is often the case, that we don’t have time to stop and look at everything. Digg is one of those social bookmarking sites that have an interesting concept. It is a completely user driven site where users can share (submit) their content and “Digg” what they like. The internet is filled with thousands of pages.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Buzz Marketing for Technology

JUNE 9, 2010

But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. In most cases that means 80 decision makers!) Unfortunately in most cases the proportion of spend on those customers is painfully small and the argument here is that needs to change. It’s a tender sapling that needs to be nourished.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. However, it soon came to light that this wasn't the case at all.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Buzz Marketing for Technology

FEBRUARY 2, 2010

And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Digg Media 100

Hubspot

MARCH 3, 2020

These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. You can connect Facebook, Twitter, Digg, and other social media platforms to gather insights of performance across those social media sites. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Convince & Convert

OCTOBER 7, 2010

Forrester analyst Augie Ray made a case for this plateau on his blog recently. Why use Digg or StumbleUpon or Delicious, when the people we care about already share with us the content they appreciate via status updates that include links? Why watch videos on YouTube, when the best of them will inevitably be posted on Facebook?

Social Media 151

Social Media Facebook Forrester Media 151

Buzz Marketing for Technology

NOVEMBER 24, 2010

At a recent concert I was attending at Madison Square Garden – the most popular thing to do at the concert was not dancing (good thing in case you have seen me dance) but it was video taping, text messaging, and generally sharing the experience with others who were not in attendance. So let’s dive into that for a moment …. Tweet This!

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Webbiquity

FEBRUARY 25, 2011

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. 6 Optimization Tips to Get Ready for the New Year by PPC Hero. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 7, 2011

Basically, 2 percent of fans return to a fan page, and in some cases it’s more like.02 . “Much of the social innovation will come from Third World countries that are using these free platforms to make up for deficiencies in their communication infrastructure,&# says Mark Schaefer. Metrics will mature. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

MAY 11, 2010

You can tell the difference very easily in a meeting or in my case with a meeting at a client because as soon as someone mentions social they all say you need to speak to Person X. Having seen a number of teams at various companies over the last few months it’s clear that social has made some big strides at even the most obscure companies.

Social Media 100

Social Media Media Digg Linkedin 100

Biznology

SEPTEMBER 13, 2010

But, in fact, from the 1500s on, that's been the normal case. One of the reasons you see this enormous move towards social filters, as with Digg, as with del.icio.us, as with Google Reader, in a way, is simply that the scale of the problem has exceeded what professional catalogers can do.

Social Media 80

Social Media Digg Media RSS 80

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? testimonials. analyst support. proof points&#.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

FEBRUARY 14, 2011

You build your case by giving statistics and facts and quotes from authorities. The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

DECEMBER 13, 2010

Case in point: Yesterday I spoke to 200 people at our local Lake Chapala Society about The Aging Brain. Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. The more you practice the better you are and the easier the task becomes. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

MAY 10, 2010

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse. Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Writing on the Web

MAY 25, 2011

So, I’ve come up with three keys for you – in case you want to shift the energy behind your words – to blog when you are happy. I know that people can tell a lot more about me than the words will allow. Being in a positive state of mind will change our results. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 24, 2010

I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Or is it revealing what we already know is true? Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

AUGUST 16, 2010

There’s a narrator to explain the scenes and movements, including sounds, which in this case consisted of a gun going off. Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. He yelled, “GUN SHOT!&# Not “BANG&# but “GUN SHOT!&# Everything, perhaps. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

FEBRUARY 10, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. I went from #4 to #10 to #17…to #45. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JANUARY 11, 2011

A case study. The best way to gain attention and engage readers is through storytelling. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A success story, especially in the face of difficulties. History and mythology. A deeply personal story (a tragedy, a rags-to-riches example). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s not uncommon that this would be the case – the question is what to do about it. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Are you over weight in Acquisition? One great spot to invest in is Social Support. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 15, 2010

Stories of clients/cases/examples. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Metaphors and analogies. Quotes and testimonials. Persuasion triggers and emotional hot buttons. Blog this on Blogger. Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 10, 2010

Personal development (in this case self-esteem and daughters). I don’t know many females who aren’t interested in self-esteem issues, who haven’t had their own issues with body image, do you? This site appeals to us because of it’s attention to: Communications. Core values. Ways to help others. Ways to Participate. Conversations. Convenience.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

APRIL 8, 2010

The same tone and transparency should be applied here equally which is not always the case with the contact center. Meantime here are 5 things to think about when it comes to using these channels. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

SEPTEMBER 29, 2010

Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. I contributed my take: your content must create an emotional impact in the brains of readers if you hope to influence them to take any sort of action. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

MARCH 25, 2010

In this case a counter intuitive, counter cyclical investment in the customer experience will actually reverse customer defections and declining profitability. Some trends in business may come and go but delivering a great customer experience will never go out of vogue. Tweet This! Share this on Facebook. Share this on Linkedin.

Service 100

Service WOM RSS Digg 100

Marketing Insider Group

MARCH 15, 2011

In this case, I’m talking about social media divas ! I am really so very grateful for every tweet, like, comment, digg, stumble and visit. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether you want what they have. Social Media Equity.

Social Media 100

Social Media Media Digg Twitter 100

Writing on the Web

SEPTEMBER 15, 2010

In most cases we’re in a hurry to write a blog post and hit publish. Try to put yourself in your reader’s place and look at your writing with a stranger’s eyes. No aspect of revising is more difficult or more important than developing critical detachment.&#. What’s your favorite writing tip? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Amazon 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

SEPTEMBER 2, 2010

But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. For now, I can’t take on any new clients, as my schedule is full. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100