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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

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A guide to the wedge marketing strategy

MKT1

Broad and horizontal approaches to marketing no longer work. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. It’s time to get specific. Big vision!)

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Five Social Proof Best Practices for 2022

Webbiquity

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. Essentially, case studies are marketing collateral. Showcase Prestige Clients.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Every product is different. Effective marketing works in reverse. If you struggle to generate hyper-targeted, authoritative content, consider working with a content creation partner for this kind of work. There are many brands that offer ways to simplify and automate work. This is called empathetic marketing.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and win (or keep!)

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing? Quick Takeaways.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.