The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend. Marketing automation helps you provide the right content to the right person at the right moment.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. they also will help you avoid potential cultural issues or misunderstandings in terms of translations. It’s best to use an outside design firm when developing your new visual identity.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Branding 103

Salesforce Marketing Cloud

DECEMBER 5, 2023

Do your developers have the skills to build AI and generative AI apps? If you answered no to any of those questions, help is available. Here too, the use cases you’ve established will be helpful guides. Define the desired end state by use case and persona. But that’s not the case for most companies.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

FEBRUARY 20, 2024

Dig deeper: B2B Marketing: The Ultimate Guide B2B content marketing strategies Developing a comprehensive content marketing strategy A successful B2B content strategy covers all stages of the customer journey. And the persona will help shape the content geared to these roles.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. First of all, small businesses need all the help they can get. Marketing Cloud Growth will initially be available in the U.S.

Small Business Marketing 118

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 118

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Companies can now use plug-and-play technology that can be put to work immediately, rather than spending thousands of hours developing their own generative AI applications without sacrificing data security.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Sprout Social

APRIL 16, 2024

The following tips will help you create queries that step up your social listening strategy. Social listening has a variety of use cases, like customer care, market research, competitor intel and more. Sprout’s Social Listening tool offers a variety of Topic Templates to help users get started with query creation.

Keywords 97

Keywords Template Analysis Barriers 97

MKT1

MARCH 14, 2024

Positional will help you make the right content for your specific audience segment(s). Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Seismic

JANUARY 30, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. A survey will still help to identify underlying drivers, needs and motivations. There are many more use cases for AI in market research.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Martech

OCTOBER 2, 2023

This is just one example of the way this type of work develops skills and insights we use throughout our careers. Talent development challenges So, how are we to address this forthcoming talent development problem? In the first case, you know that training is specifically what you need.

Automation 113

Automation Marketing AI Data Hygiene Case Studies 113

Martech

FEBRUARY 26, 2024

Register (free) for The MarTech Conference here The session — live at 4.25pm ET on Tuesday, March 19 (then available for streaming) — is designed to help you: Follow actionable steps to prepare your customer data for use by AI technologies. Bring real customer experience-based AI use cases to your leadership. Get MarTech!

Conference 87

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 87

Sprout Social

JUNE 1, 2023

It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. We wanted additional features to help render more complex messages. Consider the plural case, “You have 5 posts ”. Consider the singular case, “You have 1 post ”. Consider the “0” case.

Work Management 109

Work Management Paid Search Agency Education Bundling 109

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load. Customer service organizations today are fighting an uphill battle.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Before committing, Scott connects with the CEO for budgetary approval, ensuring that this move will help hit their annual targets. Without case studies and reviews, it’ll be challenging to get started.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Enterprise Management Work Management 115

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. Tier 1 : This tier of support is delivered by frontline or help desk support. From there, they contact account services or our support team to reach our help center. From there, you can set criteria for case creation.

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Salesforce Marketing Cloud

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. ” This means developing goals and objectives and a plan for achieving them before figuring out how to put that strategy into action. They help others find solutions.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Ranking Lead Scoring 91

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI As for developers, the next Angry Birds app will still need human creativity just to germinate.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Salesforce Marketing Cloud

APRIL 10, 2024

You’ll need to also assess your technology stack, identify any obstacles, and collaborate with industry experts and architects to develop a detailed implementation plan. Unlock your data to get the full picture Your AI use cases are only as good as the data they’re based on.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Marketing Management 59

illumin

MARCH 19, 2024

The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. It’s a strategic move on Meta’s part to try to remove themselves from this equation, saying: “We must help people [distinguish] when photorealistic content they’re seeing has been created using AI.”

Generation 111

Generation Classified Ads User-Generated Content Content 111

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. What KPIs should we measure for each use case? What KPIs should we measure for each use case?

Startups 93

Startups Marketing AI Best Practices Customer Satisfaction 93