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Directive Agency
SEPTEMBER 3, 2019
How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)? Become Part of the “Consideration” – In this phase, target your users with case studies, white papers, and eBooks that you can send out to your email list. Demographics: Female. 80k-$120k income.
Buzz Marketing for Technology
JULY 7, 2008
If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Well, in most cases their users don’t think so and the perception matters. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. Subscribe by Email.
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Rev
OCTOBER 4, 2023
Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.
Ambal's Amusings
NOVEMBER 23, 2010
This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.
Convince & Convert
MARCH 16, 2010
Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. Reminds me in ways of Russia's demographic decline: rising death rates coupled with fewer births.
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