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Is paid social advertising still worth it in 2023?

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Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

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4 Steps to Productive Brainstorming Sessions for your Marketing Videos

Vidyard

At Demo Duck, we’ve recently added a few key steps based around our brainstorming process that help us get more traffic from our videos while still being as creative as possible with the project. This is a good time to lock down the thesis statement and key talking points of your video. Step 3: Brainstorm With Purpose.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

Although you may have a specific use case for your strategy and platform, there are many employee advocacy campaign ideas you might want to implement to make the most of your efforts. As a company who values engagement on social media you may have an employee advocacy program running in your organization. Amplify company news or blog posts.

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Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business

Vidyard

See it in action with this short demo: Bringing the Power of Video to the Masses. Customer support teams can close cases faster by sending the best how-to and training videos to customers. This leads to the value of marketing’s work staying locked away; it’s potential, limited. It’s too difficult to find the right videos.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

Common use cases for a low-code development tool are teams that want to build a solution for themselves or mass produce it for their customers. There are legitimate reasons people are apprehensive about it, just like there are fantastic reasons to implement it for your company. What is a Low-Code Development Platform?