Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Source: BrightLocal. Quick Takeaways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. Well, according to OpenAI’s CustomGPT, now you can. So, why should you care?

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. This kind of user-oriented content enhances the customer experience.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? What type of customer support are you looking for? Available resources.

Marketing AI 115

Marketing AI Paid Search Agency Generation Enterprise Management 115

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 95

Paid Search Agency Features Personalization Ads 95

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. In recent years, AI-powered chatbots have become ubiquitous in digital customer service chats.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Algo adopted a large language model (LLM) to help onboard new CSRs faster. That’s where RAG can help. Enter retrieval augmented generation, better known simply as RAG.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This article explores six types of AI use cases in marketing, each offering a unique contribution. Custom GPT models are now available, where the database is solely user-provided data.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. The two-by-two matrix helps organizations reach a decision by measuring two factors against each other. Why we care.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Martech

DECEMBER 28, 2023

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Will AI help address age-old marketing issues or just add more complexity? Get MarTech! In your inbox.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Enterprise Management 111

Martech

MARCH 5, 2024

One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Intent 92

Intent Phishing Barriers Vendors 92

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 109

Paid Search Agency Work Management Marketing Management Advertising Agencies 109

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Positional will help you make the right content for your specific audience segment(s). We recommend all startups find a wedge to win early users and customers.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. What KPIs should we measure for each use case? Please keep answers simple.

Startups 91

Startups Marketing AI Best Practices Customer Satisfaction 91

Sprout Social

APRIL 16, 2024

The following tips will help you create queries that step up your social listening strategy. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. Consider how you might use these templates to inspire new listening use cases.

Keywords 95

Keywords Template Analysis Barriers 95

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. When the output is for external use.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142