Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Student experience: Did the students like the course and did they find it useful? Course highlights. Course highlights.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. Enter the 4A’s Media Essentials Course Just as we were thirsting for this knowledge, an email promotion arrived in my inbox for the 4A’s Media Essentials: from Chaos to Clarity course.

Course 73

Course Media Media Plans Class 73

Marketing Insider Group

JANUARY 9, 2018

I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. Where can I find […].

Case Study 224

Case Study Case Studies Studies Examples 224

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Type: Course. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Course + certification. Type: Course.

Social Media 115

Social Media Training Course Resources 115

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. It adds a bit of creativity, humanness, and, of course, the real-time expertise that AI just can’t quite provide. How is AI used in Social Media?

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course. The hard part?

Course 95

Course Work Management Marketing Management Class 95

Salesforce Marketing Cloud

APRIL 6, 2022

It includes curated content and customized learning paths for six service roles, including: Service Agent : Learn to engage directly with customers and manage cases. Understand case management and best practices for process documentation. Barton knows firsthand how Trailhead works wonders for rapid skill building. What is Trailhead?

Work Management 96

Work Management Course Service Peer-to-peer 96

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Contently

DECEMBER 8, 2021

Of course, things aren’t so easy nowadays—the competition is steeper. Making the case for awareness content—even if there’s no direct link to sales. The post How to Grow Your Audience, Make the Case for Content, and Counter Your Story-Hating Boss appeared first on Contently. Want to dig in more?

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Salesforce Marketing Cloud

NOVEMBER 19, 2021

One such tool is case swarming , which helps take the guesswork out of customer service. With case swarming, service agents unlock knowledge by pulling in resources from departments all over the business to resolve complicated customer requests faster. How easy is it to get started using case swarming? Sheila McGee-Smith].

Tips 98

Tips Work Management Knowledge Base Press 98

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Visitor Queue

APRIL 22, 2020

In some cases, you don’t always have a chance to interact with someone […]. The post 6 Best Online Sales Training Courses appeared first on Blog Visitor Queue. Business professionals get hounded every day through email, social media, phone calls and other platforms to buy a product/service.

Training 60

Training Course Best Practices Social Media 60

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. Is your company one of them?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

What Works - What Doesn't

MAY 18, 2023

At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind. That means companies need a separate backup infrastructure to keep the business going in case their insurer turns their primary system into a virtual crime scene.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

Heinz Marketing

FEBRUARY 28, 2020

The post Identifying Target Accounts for ABM: A Crash-Course appeared first on Heinz Marketing. Next, design and establish a target account definition using the characteristics you identified as potential ‘buying hints’. Basic characteristics to target by include the following, but these vary greatly from one company to the next: Industry.

Account Based Marketing 86

Account Based Marketing Demand Generation ABM Course 86

Pam Didner

OCTOBER 22, 2022

In that case, you can start one yourself by talking to your sales representatives and conducting phone interviews with customers in multiple countries. Here’s A Crash Course. The post How To Develop Buyer Personas: A Crash Course appeared first on Pam Didner | B2B Marketing & Sales. The Myth of the Empowered Buyer.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . Choose Your Weapon.

Course 52

Course Distribution Peer-to-peer Education 52

ANNUITAS

FEBRUARY 10, 2020

The faster you move, the more quickly you learn from any failures that occur and course correct, and the more quickly you can tackle the multiple layers involved in the transformation initiative. Clearly there is a very strong case for rapid – not gradual – Digital Demand Transformation. Speed is crucial.

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. Choose Your Weapon.

Course 52

Course Distribution Peer-to-peer Education 52

DivvyHQ

DECEMBER 19, 2022

Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. But while these methods are successful at capturing email addresses, they often fail to truly stimulate interest in potential buyers.

Lead Generation 85

Lead Generation Course Top of Funnel Planning 85

Hubspot

APRIL 1, 2021

While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it. That's why some projects require you to write a business case. So, how do you develop a business case? Business Case Development.

SWOT 78

SWOT Business Marketing Proposals Budget Programs 78

Hubspot

MARCH 4, 2020

In some cases, email software can even assist with the creation of the emails themselves. Email software tracks metrics that can help you improve your emails and see higher ROI on your email marketing strategy. Depending on the software, you might find email templates to help you accomplish your goals.

Course 92

Course Email Marketing Opt-out Budget Programs 92

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Budget, of course. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Building an audience takes time. It takes talent. It takes strategy.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. Take this course. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Level: Introductory.

Course 97

Course Training Peer-to-peer Startups 97

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

B2B Marketing Directions

AUGUST 2, 2020

In some cases, the pandemic has substantially increased customer demand. But the pandemic is far from over, as the recent surge of COVID-19 cases in several states demonstrates. As the authors of the McKinsey article point out, COVID-19 has "upended" demand patterns across all sectors of the economy.

Course 69

Course Segmentation Planning Demand 69

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. Yes, it’s a cliché. But it works because it conveys something concrete vs. vague and general.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Optinmonster

FEBRUARY 21, 2020

The end goal was to generate revenue for his 2 digital products (Backlink Blueprint and Affiliate Advantage) with the plan to launch a higher-tier video course about how to start a blog and promote it to his list. The post Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019 appeared first on OptinMonster.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104