Martech

MARCH 16, 2023

Data privacy compliance in marketing Courts are increasingly holding companies accountable for flouting data privacy regulations. We can expect to see more of these cases in the coming year. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers.

Work Management 97

Work Management Marketing Management Privacy Marketing Analytics Tools 97

Convert

APRIL 12, 2022

In some cases, you may not be able to make sweeping changes to the cart and checkout flow because of limitations that your e-commerce platform imposes but that is no reason to abandon ambitious tests. Mail Privacy Protection (MPP) has made sure of that. The most effective strategy for testing content is A/B testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In some cases, you may not be able to make sweeping changes to the cart and checkout flow because of limitations that your e-commerce platform imposes but that is no reason to abandon ambitious tests. Mail Privacy Protection (MPP) has made sure of that. The most effective strategy for testing content is A/B testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52