Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

MARCH 16, 2023

Data privacy compliance in marketing Courts are increasingly holding companies accountable for flouting data privacy regulations. We can expect to see more of these cases in the coming year. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Get MarTech! In your inbox.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

DotDigital

OCTOBER 11, 2021

Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area. SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. Let’s take a deeper look at why that is.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Martech Advisor

MARCH 9, 2020

In such cases, the data should be transferred in a structured and machine-readable format. Before we look at the tips, make sure to audit your email list and remove the entries that don't have any opt-in details. Send a new opt-in campaign for other subscribers to update their preferences. Update Your Privacy Policy.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ? If you’re thinking all your cookie-related marketing campaigns are going in vain, that isn’t the case.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ? If you’re thinking all your cookie-related marketing campaigns are going in vain, that isn’t the case.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69