ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

SEPTEMBER 9, 2019

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Nearly every time I give a keynote on […].

Case Studies 216

Case Studies Case Study Studies Content Marketing 216

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside … Read more ›

Content Marketing 112

Content Marketing Content Marketing & Strategy Marketing 112

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

The Point

OCTOBER 1, 2021

A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. Photo by Dim Hou on Unsplash.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. The compounding returns of content.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

APRIL 30, 2019

While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […]. The post Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing appeared first on Marketing Insider Group.

Search Marketing 262

Search Marketing SEO Content Marketing Best Practices 262

Ahrefs

OCTOBER 19, 2023

Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Some of the key use cases: My … Read more › These eight tools will allow you to do things like: And more!

Analysis 121

Analysis Tools PPC Class 121

Content Marketing Institute

JULY 20, 2021

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Content Marketing & Strategy Paid Search Agency 144

Content Marketing Institute

MARCH 4, 2021

Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading → The post How to Make a Better Content Marketing Case With ROI appeared first on Content Marketing Institute.

ROI 133

ROI Content Marketing Content Paid Search Agency 133

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Square 2 Marketing

FEBRUARY 9, 2024

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 88

Ad Building SMS eCommerce Segmentation 88

Search Engine Journal

AUGUST 9, 2020

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.

Case Study 134

Case Study Case Studies Studies Paid Search Agency 134

Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 102

Social Media Work Management Marketing Management Media 102

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. And the demands put on content teams are greater than ever. That’s a question that Deanna—Contently’s head of content strategy—has heard a thousand times. Please no one do this.)

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Case studies are also a way to add credibility and value at all stages of the lead funnel.

Case Study 111

Case Study Case Studies Studies Work Management 111

Kevin Indig

APRIL 25, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The same is true for content.

Case Studies 141

Case Studies Case Study Studies SEO 141

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. Now analyze email, content, and subject line performance per unique audiences. Before you know it, you’ve gone down the data rabbit hole and found a way to drive more engagement from your content. Every audience is unique.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

SEMrush

OCTOBER 26, 2021

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Case Study 123

Case Study Case Studies Studies Google 123

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Influitive

OCTOBER 18, 2022

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Let me start with a question. I assume you think it’s […]. Long Live the Customer Story appeared first on Influitive.

Case Study 130

Case Study Case Studies Studies Webinar Metrics 130

DivvyHQ

NOVEMBER 3, 2020

Have you struggled to get support and budget for content marketing initiatives? Perhaps some compelling case studies would help? Sometimes, company execs just need to see the successes of other companies (or competitors) to get on board.

Case Study 87

Case Study Case Studies Studies Content Marketing 87

Porch Group Media

JANUARY 30, 2023

This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. You’ll be the first to know when we post more great marketing content! The post Case Study: Email Marketing first appeared on V12.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

SocialPilot

JANUARY 9, 2024

Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. Social media platforms utilize the power of AI to enhance user experiences by moderating organic and advertising content, showing people exactly where their interests lie. How is AI used in Social Media?

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve.

CMO 62

CMO Generation Urgency Marketing Privacy 62