SendX

AUGUST 31, 2021

That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. I wonder if any Saas company promotes itself as a gifting option during the festivals ;) Do you know any?

Email Marketing 266

Email Marketing Campaigns Examples Enterprise Management 266

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Any fewer shows you don’t care about your connection with your audience. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. Clearly, it varies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. So just in case, here are some quick pointers: 1. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. It’s time to get personal. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. While testing, I examined different factors like key features and use cases. In a hurry? No worries!

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing AI Profiling Personalization 109

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Successful sales pitches: Use a unique, personalized opening. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? What makes gamification so appealing to the average person? For starters, most examples of gamification in business are interactive. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? It just means you have to think about the relationship and the process in a slightly different way. The Personalized Sales Experience. In reality, companies are spending a fortune on lead generation. Not at all.

Marketing AI 255

Marketing AI Sales Qualified Leads High Quality Lead Process 255

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Your company offers a 10% commission for a product valued at $5,000. Commissions may have the power to incentivize reps to stick with your company long-term. Commissions come in different shapes and sizes. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 119

Social Media Examples Work Management Media 119

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Testing and Optimization : Always test your designs across different devices. OptimizeMyAirBnB Optimize My AirBnB takes a more personable approach to its above the fold website design.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Hubspot

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. The best part?

Personalization 101

Personalization Examples Hubspot Amazon 101

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Contently

OCTOBER 18, 2022

Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Rev

JUNE 21, 2023

But you’re also not wrong if you think you’d benefit from a deeper understanding of how lead generation and sales prospecting work and what makes them different. In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. Both are tactics used to boost sales revenue, but they work slightly differently.

Examples 123

Examples Tips Cross-Selling Bundling 123

Stevens & Tate

OCTOBER 7, 2022

The following call to action examples will give you an idea of how to create a call to action that is effective: 1. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Netlifx has a great example of this: See what’s next. Watch anywhere.

Examples 94

Examples Effectiveness Urgency Marketing Newsletter 94

Hubspot

JANUARY 28, 2019

At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Let’s dive in.

Social Media 99

Social Media Creativity Examples Media 99

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. What is Personalized Video? What is Personalized Video? What Personalized Video Isn’t 1.1.1 Benefits of Personalized Videos 3. Personalization Methods 3.1

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! This has led to a highly competitive environment where companies compete for the same customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Emotions Emotions show how customers feel at different touchpoints in their interaction with your brand.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

SalesIntel

NOVEMBER 14, 2022

Sales is more than a transaction; it is a process and an increasingly personalized one. Not to mention that current technology makes it easier than ever to research the demographics you need to determine whether a company fits your general customer persona in the first place. So, what about beyond that? 2: What About You?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Most importantly, it hits the B2B marketing KPIs the company is looking for. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. Source Data From Different Business Functions.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76