WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

DECEMBER 16, 2008

Case Studies. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Case Study Writer. Content Marketing.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. Updated product details, new case studies etc. In this case, your evaluation effort won't be wasted because you will identify content that is actually hindering your marketing efforts and should be discarded. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. Updated product details, new case studies etc. In this case, your evaluation effort won't be wasted because you will identify content that is actually hindering your marketing efforts and should be discarded. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Updated product details, new case studies etc. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? If so, have you written your own case study? Some of the largest technology companies are certainly users of their own products. And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned.

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 20, 2010

I keep a file of interview questions for case studies that I have collected from various client projects over the years. May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process. Learn More: All posts about case studies. Some question lists are short.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Is the company in a particular industry, country, or market you want to target?

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

NOVEMBER 2, 2010

Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 11, 2008

Case Studies. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. In most cases, the experts found the set of online marketing tools to be even more effective than high growth firms.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. In most cases, the experts found the set of online marketing tools to be even more effective than high growth firms.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

AUGUST 18, 2009

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Links to current case studies and customer videos, user groups, and events. An online form for expressing interest in becoming a reference customer. A link to request a reference call or visit.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Study Case Studies Conference 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Read more best tips: Best blog posts about case studies. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Read more best tips: Best blog posts about case studies. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 7, 2010

Consider your favorite writer not only for new projects, but also recurring projects such as case studies, blog posts, and email newsletters that always seem to be “lost in the shuffle” of more immediate tasks and deadlines. Once you have found the right freelance writer, here are some of the ways you can cultivate a sustained relationship.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Consider your favorite writer not only for new projects, but also recurring projects such as case studies, blog posts, and email newsletters that always seem to be “lost in the shuffle” of more immediate tasks and deadlines. Once you have found the right freelance writer, here are some of the ways you can cultivate a sustained relationship.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: . You notice typos, grammar errors, and other writing problems in earlier materials produced by the company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120