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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Highlight Your Specialty.

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8 Surprising B2B Use Cases for Chatbots

The Point

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Contact Us Pages. Lead Nurturing.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Where do case studies fit in your buyer journey?

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. I bet a good portion of the content your company creates really stinks, but we can’t call their baby ugly. Building the business case for content marketing is often a tricky proposition.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script | B2B

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. This use case is not about mass-produced content ; it’s about trying to scale that personal touch. But, no one is there yet.

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The Business Case and Playbook for Data-Driven Sales Coaching

This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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5 Key Elements for Building a Successful Data-Driven Product

But companies need to remember that a product can only be as good as the data that powers it. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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The Marketer’s Guide to B2B Swag Strategy

Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?

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What Is the Gemini Effect in B2B Marketing?

Instead of marketing to a single customer, B2B marketers are often dealing with a connected web of relationships: in some cases selling directly to small business owners; in other cases, selling to purchasing managers within large companies, who must in turn answer to department heads with their own preferences; and in others selling to end-users indirectly (..)

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. 5 effective intent data use cases. How intent data is effectively collected (And what to be wary of).